How to link to Store content Windows Phone 8

[ This article is for Windows Phone 8 developers. If you’re developing for Windows 10, see the latest documentation. ]

The Redirection Service allows you to create links to content that is available through the Store. These links can be used in emails, text messages, and apps to allow users to jump directly to a specified app in the catalog. When you tap on this link on your Windows Phone, you are brought to the Store client app on your phone. When you click this link on your desktop computer, you are brought to the Store website in your browser.


To link to Store content programmatically from your app, use the MarketplaceDetailTask. For more information, see How to use the Marketplace detail task for Windows Phone 8.

This topic contains the following sections.

Links to apps on Store have the format{GUID}. The {GUID} placeholder is replaced with the ID of the app to which you want to link. The following is an example link.

You can find the link to your app on the Details section of the app page in the Windows Phone Dev Center. Copy this link and send it to all users who you want to install and use your app.