load

Don't use as a synonym for start, install, run, set up, or download.

In content for a technical audience, use load only to describe dynamically calling graphics, documents, or installed programs or data, such as drivers, DLLs, scripts, registry entries, and profiles, into RAM or a program's virtual memory. Use unload or remove to refer to removing these items from memory.

For games, use load to refer to continuing gameplay at the last place that a game was saved. Load game and Load saved game are typical button labels for game UI.

Examples
Load the device driver into the upper memory area.
Loading your personal settings ... (system status message)
When you sign in, the app loads your profile.
Run the program in character mode.
Setting up Office 365 (heading)
Download the e-book (link text)
When you're ready to play again, load your saved game.

See also download