user, end user
Don't use end user.
Avoid user when you can. Use audience, customer, person, people, employee, coworker, or you instead.
It's OK to use user in content for developers to distinguish the technology developer from the technology user. It's also OK to use user in content for technology professionals to distinguish the system administrator from the system users.
Feedback
https://aka.ms/ContentUserFeedback.
Coming soon: Throughout 2024 we will be phasing out GitHub Issues as the feedback mechanism for content and replacing it with a new feedback system. For more information see:Submit and view feedback for