Courses

Course MB-220T00: Microsoft Dynamics 365 Marketing

This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Audience Profile

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

Job role: Functional Consultant

Skills gained

  • Configure advanced settings
  • Manage marketing content, templates and integrations
  • Create and manage leads

Items in this collection

Prerequisites

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Course outline

Module 1: Configure Dynamics 365 Marketing

In this module, you will learn about setting up your Marketing instance and configuring advanced settings.

Lessons

  • Set up and manage Dynamics 365 Marketing

  • Configure marketing settings

  • Domain authentication, email best practices, and GDPR

  • Manage assets and content settings

After completing this module, students will be able to:

  • Set up your Marketing application.

  • Configure advanced settings such as organization, business management, and content.

  • Set up your asset library

  • Configure domain authentication

Module 2: Manage customers in Dynamics...