Introduction
This module focuses on ways to improve a degree program’s marketability and attractiveness to potential applicants by implementing Microsoft Certification. When considering how to market a new program, the program leader works closely with the institution’s marketing team to develop a marketing and branding strategy.
In this module, you examine a case study that shows examples of how the University of Lincoln and Microsoft adopted a co-branding approach. This case study helps educators understand how to showcase the unique selling points of a program that implements Microsoft Certification. It also highlights an institution’s relationship with industry, and the shared goals they might have.
For example, co-branding between the institution and Microsoft can be displayed on program webpages and marketing documents for prospective students. Co-branding strategies are appealing to potential program applicants, because such strategies highlight the value of certification in a degree program and provide examples of potential career pathways.
In this module, you explore the potential of your institution to develop shared goals with Microsoft. You also learn about the positive outcomes certification offers as it relates to your institution’s graduate outcomes and recruitment activities. Finally, you develop an understanding of the value of co-branding as a marketing tool.
At the end of this module, you'll have a better understanding of the value of implementing certification in a course or degree program, and the marketing opportunities it affords.