Introduction
Real-time marketing dashboards and cross-journey insights show metrics, views, and insights that are summarized across single or multiple journeys, providing you with a deep perspective of journey, channel, and content performance. The built-in dashboards focus on measuring delivery, engagement, and journey goal attainment so that you can fine-tune the effectiveness of your journeys, channels, and content.
With real-time analytics, you can:
Evaluate the effectiveness of journeys against your objectives.
Troubleshoot journeys by identifying areas of friction.
Discover what's working so that you can amplify or re-create the same approach elsewhere.
Assess the effectiveness of various messages and channels of communication through key delivery and engagement insights.
Note
Data retention is twelve months for Contact insights, Lead insights, goal analytics, channel analytics (including delivery and interaction details), and AI optimization analytics.