Work with triggers
Trigger-based customer journeys enable you to react to customers’ actions in real time. Journeys can be triggered based on real-world interactions like walking into a store and connecting to Wi-Fi. Journeys can also be triggered by virtual interactions such as visiting a shopping website. The real-time nature of the journey ensures that you can respond to customers immediately and convert their expression of interest into a sale.
Triggers control the flow of trigger-based journeys. You can use triggers to start, continue, or stop a journey. For example, you can use:
A Contact created trigger to start a journey to welcome a new user.
An Email opened trigger to prompt a follow-up response in a journey that engaged users by sending a promotional email to the users.
An Order placed trigger as exit criteria to terminate a journey that's designed to periodically remind a customer to complete a purchase order.
To learn how to create triggers, refer to Extend real-time marketing capabilities within Dynamics 365 Customer Insights - Journeys.
For more information, see Customer Insights - Journeys triggers.