Summary
In this module, you learned how to manage clinicians' expectations, generate relevant excitement, address objections, and respond to resistance. Effective change management begins with listening. Practice managers build trust by setting realistic expectations, connecting the change to clinician priorities, using approved information, removing practical barriers, and making the next step clear.
As clinicians move from awareness to adoption, continue to reinforce useful behaviors, gather feedback, and connect people with the right support. The next module focuses on usage, adoption, and continuous success.