Create push notifications
Push notifications are messages that you send to customers who have your mobile app installed. Push messages allow you to quickly convey offers, messages, or other information directly to users of your app.
To send push notification messages to your customers, you first need to set up at least one mobile app configuration. For more information, see Create a mobile app configuration and Push notification setup for application developers.
After you successfully create the mobile app configuration, you can start creating push notification messages.
Design a push notification
To view, edit, delete, or create a new push notification, go to Real-time marketing > Channels > Push notifications.
To create a new push notification, select New. A design canvas opens with fields for the message.
Enter a Name for the push notification in the upper-left corner of the canvas. This information is for internal purposes only and isn’t visible to your recipients.
In the Title field, enter a descriptive title for your message that displays to your recipients. This title can include emojis and personalization elements.
In the Subtitle field, enter a subtitle (as needed) for your message. This subtitle can include emojis and personalization elements.
In the Message field, enter your notification message. This message can include emojis and personalization elements.
Determine the On-click behavior that you want for your message:
Open the app - Opens the mobile application.
Open the browser - Opens a specified URL. If you select this option, enter the specific URL in the Link field.
Open Customer Voice survey - Opens a Customer Voice survey. If you select this option, you need to select the survey, determine whether you want the survey to be anonymous or not, and then determine if you want to track the survey link after customers select it. If you select the Survey is anonymous option, the system doesn’t save user data with the answers.
Save your changes.
To run an error check on your message, select Check content. Correct errors as needed.
Preview the message by selecting Test send.
When you finish the preview, select Ready to send for the message to become available for selection in journeys.
For more information, see Create push notification messages.
Add personalization to your message
In your push notifications, you can insert dynamic data that’s unique to each notification recipient. To personalize a push notification, follow these steps:
Select the Personalization button in the Title, Subtitle, or Message fields.
Choose from the list of predefined tokens, or you can select New dynamic text to create a new token.
If you’re creating a new dynamic attribute, follow these steps:
Select Choose an attribute and then select your data source (Audience, Event trigger, or Compliance).
After you choose the data source, search for and select the specific attribute that you want to add.
The Display name automatically populates. This description is user-friendly to reference, and the system populates it according to the attribute that you selected when the text message is sent from a journey. You can update it if needed.
Add a Default value, if desired. The default value allows you to add content for the instances where that data is blank in your system. For example, if you include First Name as dynamic content in your message, you might want to add Valued Customer in the Default value field in case the First Name field is blank for any of your customers. If the data is blank and no default value displays, this part of the message appears empty.
Select Save.
For more information, see Personalize your push notifications.
Add a Customer Voice survey to a push notification
By adding a Customer Voice survey link to a text message or push notification, you can seek feedback from customers on the channels that they use the most.
To add a Customer Voice survey to a push notification, follow these steps:
Select the Customer Voice survey button in the Message field.
Choose a Customer Voice survey in the lookup field.
Select whether you want the survey to be anonymous and whether you want to track the survey link after customers select it. If you select the Survey is anonymous option, the system doesn’t save user data with the answers.
Select Save.
When you send the push notification from a journey, the system automatically populates the token with the survey and options that you selected.
Check your message for errors and publish
When you finish designing and previewing your push notification, you're ready to start sending it. First, you need to check it for errors. Then, after the push notification passes the error check, you must publish it and make it available on the marketing services. Finally, you need to set up a journey to establish the audience, delivery schedule, and follow-up actions.
To run an error check on your message, select Check content. Correct errors as needed.
Review the message by selecting Test send.
When you finish the review, select Ready to send for the notification to become available for selection in journeys.
Edit a live push notification
While the message is in a Ready to send state, it's view-only. To edit a push notification in a Ready to send state, follow these steps:
Open the push notification.
Select the Edit button in the command bar.
If someone is using the push notification in a live customer journey, a dialog notifies you that this change is reflected in all journeys that use the message.
If you want to apply the changes to the listed journeys, select Continue. The analytics reflect a mixture of old and new content, and link changes might prevent recipients from going through success routes in journey branches.
If you don't want to apply the changes to the listed journeys, you can select to Create a copy or Cancel instead.
Make the necessary changes to the message.
Select Finish editing in the command bar.
The system automatically validates and goes live with the message.
Note
You can’t change personalization or surveys for a message that’s used in a live journey.