Use Copilot in Word to accelerate campaign brief creation
Copilot in Word is an AI-powered assistant that can assist with many writing tasks, like generating, summarizing, rewriting, and refining content.
Important
If you have a work or school account and a qualifying Microsoft 365 business subscription, Copilot Chat is now available for you to use in Word, Excel, PowerPoint, Outlook, and OneNote. How you use Copilot in the apps can depend on what you're licensed for.
For the content in this module, an eligible Microsoft 365 subscription and/or Microsoft 365 Copilot license is required. See Where can I get Microsoft 365 Copilot?
With an eligible Microsoft 365 Copilot subscription, Copilot in Word can pull context from other Microsoft 365 apps like Outlook, Teams, and SharePoint if permissions allow.
How Copilot can help
Here’s how Copilot can assist at each stage of brief creation:
- Starting from scratch: Prompt Copilot with a goal or product description to generate a first draft.
- Refining structure: Ask Copilot to organize content into sections (such as objective, audience, channels)
- Improving clarity: Use Copilot to simplify language or adjust tone for different stakeholders.
- Incorporating data: Pull in relevant Key Performance Indicators or timelines from other documents or emails.
- Versioning: Quickly create variations of the brief for different audiences or channels.
Create targeted prompts
Be specific with your Copilot prompts for the best results.
| Prompt Style | Example |
|---|---|
| Goal-based | Create a campaign brief to promote our new CRM tool to small business owners. |
| Audience-specific | Target IT managers in healthcare. |
| Tone adjustment | Rewrite this section to sound more executive-friendly. |
| Structure request | Organize this into standard campaign brief sections. |