Empower your workforce with Microsoft 365 Copilot: Marketing Use Case

Module
13 Units

Beginner

Administrator

Business Analyst

Business User

Data Analyst

Functional Consultant

Security Operations Analyst

Student

Microsoft 365

Office 365

This module enables students to perform a series of Use Case exercises that build their Microsoft 365 Copilot skills in Marketing-related business scenarios.

Learning objectives

By the end of this module, you should be able to:

Use Copilot Studio to create a market research agent.
Use Copilot's Analyst agent to generate strategic marketing recommendations.
Use Copilot in Loop to create a marketing campaign plan.
Use Copilot in Word to consolidate multiple market reports.
Use Copilot in Excel to analyze performance tracking data.
Use Copilot’s Idea Coach agent to generate creative campaign concepts
Use Copilot’s Writing Coach agent to draft promotional campaign announcements.

Prerequisites

None

Introduction min
Exercise 1: Transform market research into an actionable campaign using Microsoft 365 Copilot min
Exercise 1, Task 1: Use Copilot Studio to create a Market Research Agent min
Exercise 1, Task 2: Use the Market Research Agent to synthesize market intelligence min
Exercise 1, Task 3: Use Copilot’s Analyst agent to generate strategic recommendations min
Exercise 1, Task 4: Use Copilot in Loop to create a launch campaign plan min
Exercise 2: Develop a new marketing campaign using Microsoft 365 Copilot min
Exercise 2, Task 1: Use Copilot in Word to consolidate multiple market reports min
Exercise 2, Task 2: Use Copilot in Excel to analyze a marketing spreadsheet min
Exercise 2, Task 3: Use Copilot’s Idea Coach agent to generate creative campaign concepts min
Exercise 2, Task 4: Use Copilot’s Writing Coach agent to draft promotional campaign announcements min
Module assessment min
Summary min

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