Introduction
Dynamics 365 Customer Insights - Journeys empowers marketers with a wide array of tools that help take control of and manage your organization’s entire customer marketing strategy. Lead generation and scoring tools help you effectively identify and target potential customers and help you turn them into business relationships. Easy to use drag and drop tools help you quickly create dynamic marketing content and create automated customer journeys.
This module describes the key marketing capabilities that are available in Customer Insights - Journeys and explains how this functionality helps businesses make better decisions quickly by bringing together a complete end-to-end solution.
After completing this module, you'll be able to:
- Identify use cases for Dynamics 365 Customer Insights - Journeys.
- Explain email marketing.
- Describe how to target customers with segments.
- Explain how to create and use customer journeys in Dynamics 365 Customer Insights - Journeys.
- Describe lead generation and qualification.
- Describe event management features and capabilities.
Now let's take a look at the key capabilities of Dynamics 365 Customer Insights - Journeys.