Describe the business value of Dynamics 365 Commerce
Commerce delivers a set of capabilities that organizations can implement to create a comprehensive omnichannel solution. This solution unifies back-office, in-store, call center, and digital experiences on a single platform. You can use Commerce to build brand loyalty through personalized customer engagements, increase revenue with improved employee productivity, optimize operations to reduce costs, and drive supply chain efficiency. Commerce includes features like sales, mobility, intelligence, and productivity, and helps to achieve more in a cloud-first manner.
Commerce offers several capabilities to support the shopping life cycle, as illustrated in the following diagram.
The capabilities are all centered around a common data model and a Commerce engine that allows the organization to execute a consistent set of business rules across multiple selling channels.
Commerce supports the following channels:
Online store.
Brick and mortar store.
Call center.
The following illustration depicts the technical capabilities of Commerce to achieve that functionality.
The core components of the Commerce application are:
Commerce Headquarters.
Commerce Scale Unit.
E-commerce Storefront.
Site Builder.
Store Commerce.
Commerce provides organizations with the ability to manage all core business data. This data includes products, prices and promotions, inventory, order management, order fulfillment, and financials. Commerce integrates with other Dynamics 365 and Microsoft productivity solutions. For example, you can combine Commerce with Microsoft Power Platform to deliver analytics and business workflow orchestration. You can also integrate Commerce with Microsoft Teams to facilitate task management execution and communications across distribution centers and stores. Organizations can also optionally deploy Microsoft Intelligent Recommendations and Dynamics 365 Fraud Protection services to further enhance the experience.