Purchase Protection for Dynamics 365 Fraud Protection evaluates real-time, e-commerce purchase transactions for fraudulent activity. It helps protect revenue by improving the acceptance rate of e-commerce transactions with insights and tools that help balance revenue opportunity versus fraud loss and checkout friction.
Purchase Protection delivers value by evaluating purchase transactions, which provides the following outcomes:
- Streamlining of automation and operational efficiency by helping to reduce fraud losses and costs that are associated with manual review processes.
- Protection of online revenue by helping to decrease wrongful rejections and increase acceptance rates through bank partnerships.
- Enhancement of shopping experiences by helping to ensure that the customer experience is as frictionless and seamless as possible.
The four core technologies in Purchase Protection are:
- Adaptive AI – Continuously learns and adjusts to evolving fraud patterns and provides fraud managers with tools to optimize fraud controls.
- Fraud protection network – Connected knowledge gives broad awareness of fraud activity across the globe, while keeping the security of your confidential information and shopper’s privacy top of mind.
- Transaction acceptance booster – Shares transactional trust knowledge with issuing banks to help boost your authorization rates.
- Customer escalation support tool – Improves customer service with the built-in escalation support tool that displays detailed context of the customer transaction, including fraud insights that are provided by the service.
Watch the following video for an overview of Purchase Protection for Dynamics 365 Fraud Protection.
When a customer makes a purchase from the merchant by using the Fraud Protection solution, the transaction payload is sent to Fraud Protection to be analyzed and is then returned to the Fraud Protection protected merchant with a risk assessment. The merchant can use the flexible Fraud Protection rules engine to combine the assessment with other information, such as business policies and lists, to convert the assessment into a decision.
The next actions can either be a rejection or an acceptance, which will instigate the authorization and settlement flow with the payment processor. Relevant information from the assessment can be shared with the issuing banks to further help improve the likelihood of a transaction being accepted.
The following diagram shows how Purchase Protection works.