Manage customer engagement and shopping experience in Dynamics 365 Commerce
Managing customer engagement and improving the shopping experience helps consumers make better purchase decisions and build loyalty for the retailer's brands which ultimately leads to increased revenue.
Prerequisites
- General knowledge of Dynamics 365 Commerce
- Basic knowledge of retail processes
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Modules in this learning path
The goal of any retail business is to increase sales, while also increasing customer satisfaction with the retailer’s brand. Dynamics 365 Commerce supports loyalty programs, affiliations, and gift cards, that can help incentivize customers to engage with the retailer’s brand.
Product discovery in Dynamics 365 Commerce is a quick and simple way for a retail customer to discover products by browsing through categories and using search and filtering.
Ratings and reviews help customers learn about products before they make a purchase decision by showing them what other customers think about those products. Ratings and reviews can also serve as a feedback mechanism that retailers can use to improve the quality of a product and therefore increase sales.
Clienteling empowers sales associates to become trusted advisors and establish long-term relationships with their customers. Dynamics 365 Customer Insights helps organizations to gather disparate data, be it from transactional, observational, or behavioral sources, to gain a unified view of customers, and derive intelligent insights that drive key business processes.