Publish apps & games to Microsoft Store on Windows

Distributing through Microsoft Store is a strong choice for both apps and games. The Store is a centralized destination where Windows customers discover and install experiences, from productivity tools to PC games, helping you reach a global audience across Windows 10 and Windows 11.

Microsoft Store provides flexible monetization options, including the ability to use your own commerce platform and choose a revenue model that fits your business. For game publishers, this means you can align your Store presence with your existing PC distribution strategy while still taking advantage of Store discovery and merchandising.

For a detailed overview of what Microsoft Store offers, see Benefits of distributing your apps and games via Microsoft Store.

Note

This section highlights recent updates across Microsoft Store documentation.