Publish Windows apps and games

You can use Partner Center to publish your apps and games to the Microsoft Store. Sign up today!

App submissions

Find out what you need to create a submission and get your app certified.

An overview of the app submission process
Microsoft Store Policies
App Developer Agreement
LOB distribution

Pricing and availability

Customize your app's availability with per-market pricing and scheduling, visibility options, sale pricing, and more.

Choose your markets
Set and schedule pricing
Configure precise release dates
See all availability options

Store listing options

Provide text and visual assets that make customers eager to try out your app.

Store listing overview
Screenshots, images, and trailers
Manage listings in bulk

Payments and reporting

Account types, locations, and fees
Getting paid
In-app ads
Analytic reports

Promote your apps

Create ad campaigns
Generate promotional codes
Offer sale pricing

Engage with customers

Create customer groups
Send push notifications
Create targeted offers

Managing account users

Set up Azure AD
Add account users
Roles and permissions

Add-ons (in-app products)

Add-on submissions
Enable add-ons in your app's code

Testing strategies

Beta testing and targeted distribution
Private audience
Package flights
Gradual rollout