Note
Access to this page requires authorization. You can try signing in or changing directories.
Access to this page requires authorization. You can try changing directories.
You can use the Apps and games section in Partner Center Insights workspace to analyze how your apps and games are performing in Windows and on Xbox. This Summary dashboard can be used to quickly see a snapshot across your portfolio.
Developers can use these insights to monitor the full funnel for apps and games published to Microsoft Store and Xbox, identify issues, and make data‑driven decisions about product roadmaps and marketing. Statistics and charts show how many customers you reach, how they discover and install your products, how often they launch and use them, and what they say in Store reviews.
To open Apps and games insights in Partner Center:
- Sign in to Partner Center.
- Go to Insights.
- Select Summary under Apps and games.
View insights for the following datasets
In this section you'll find details about the info presented in each of the following datasets:
Note
You might not see data in all of these datasets, depending on your App's or Game's specific features and implementation.
Access insights data outside of Partner Center
In addition to viewing insights in Partner Center, you can access insights data in other ways.
Download Hub
Downloads hub is a unified report hub functionality available within the Partner Center User Interface, which addresses your reporting needs for all supported programs in Insights. All reports are organized in one place for you to customize and download in order to help you to make data-driven decisions for your business.
Programmatic APIs to access datasets of Download Hub
Use the API functionality to access the Download Hub datasets programmatically. Schedule custom reports and ingest key data sets into your internal analytics systems. You can effectively monitor acquisition, health, and install data for your products.
The programmatic APIs enable you to schedule custom reports of your analytics data asynchronously. This capability allows you to define reporting queries/templates based on your needs, set a schedule, and receive timely and trustworthy reports at scheduled intervals.
The key value of programmatic access is customized reporting and integration with internal BI systems and platforms.
Windows Dev Center content pack for Power BI
Use the Windows Dev Center content pack for Power BI to explore and monitor your Partner Center analytics data in Power BI. Power BI is a cloud-based business analytics service that gives you a single view of your business data.
Use the following resources to get started using Power BI to access your analytics data.
- Sign up for Power BI
- Learn how to use Power BI
- Learn how to use the Windows Dev Center content pack for Power BI to connect to your analytics data
Note
To connect to the Windows Dev Center content pack for Power BI, we recommend that you specify credentials from a Microsoft Entra directory that is associated with your Partner Center account. If you use your Microsoft account credentials, your analytics data in Power BI does not refresh automatically, and you must sign in to Power BI to refresh your data. If your organization already uses Microsoft 365 or other business services from Microsoft, you already have Microsoft Entra ID. Otherwise, you can get an Azure free account. For more information about setting up the association, see Associate Microsoft Entra ID with your Partner Center account.