Frequently asked questions (FAQ) for enhanced Bidder profiles
How do I know which bidder profile version I am using?
Your account manager and services partner should have already discussed this with you.
Can I use legacy bidder profiles and enhanced bidder Profiles at the same time?
No, a bidder can only be on one version of the bidder profile. This prevents conflicting logic and confusion.
If you are a bidder on legacy bidder profiles, the profiles listed in bidder.child_profiles and bidder.parent_profile_id will be used on your bidder object.
If you are a bidder on Enhanced Bidder Profiles, your profiles with active set to true in the /bidder-profile API service are in effect.
What changes happened between the legacy and enhanced bidder Profiles?
All changes have been documented here: Changelog for Enhanced Bidder Profiles.
What fields in the bidder object changed?
All changes have been documented here: Changelog for Enhanced Bidder Profiles.
Where can I contribute feedback about enhanced bidder Profiles?
Reach out to your account manager or services partner with any feedback.
What fields are you keeping vs removing?
You can see a list of all fields in Enhanced Bidder Profiles here: Changelog for Enhanced Bidder Profiles.
Why can't I target Microsoft in the included members array?
All members that belong to the Direct Exchange (Exchange 1) are on a blocklist only. This means that you can not add those members in the excluded_members array on the new bidder profiles. You can see more information about Exchanges here: Exchange Service.
Is a bidder profile active as soon as I POST it?
No, new profiles that are added are inactive by default (active: false). You will have to set active to true in order to activate it.
Do the {$MATCHED_PROFILE_CODE} and {$MATCHED_PROFILE_ID} macros work with the new profiles?
Yes, we will still populate both those macros. However, we will only populate with one ID/code if several profiles match.
How can I access my profile in?
You can access your profile in our new Bidder Platform UI: Xandr Bidder Login.
How can I switch from the legacy bidder profiles to Enhanced Bidder Profiles?
Review the steps here: Bidder Profile Migration Guide.