IAB content taxonomy support
This page contains extensive list of Interactive Advertising Bureau (IAB) content categories supported by Xandr.
Note
The specific version of the specs described here is a combination of IABv1 categorisation as well as codes from the Digital Audio Ad Serving Template (DAAST).
Spec References:
| Xandr Creative Category Name | Xandr Creative Category ID | Category String | Taxonomy | Tier 1 | Tier 2 |
|---|---|---|---|---|---|
| Airlines | 1 | IAB20-3 | IAB V1.0 | Travel | Air Travel |
| Apparel | 2 | IAB18 | IAB V1.0 | Style & Fashion | Style & Fashion |
| Apparel | 2 | IAB18-3 | IAB V1.0 | Style & Fashion | Fashion |
| Apparel | 2 | IAB18-5 | IAB V1.0 | Style & Fashion | Clothing |
| Appliances | 3 | IAB10-1 | IAB V1.0 | Home & Garden | Appliances |
| Automotive and Vehicles | 4 | IAB2 | IAB V1.0 | Automotive | Automotive |
| Automotive and Vehicles | 4 | IAB2-1 | IAB V1.0 | Automotive | Auto Parts |
| Automotive and Vehicles | 4 | IAB2-10 | IAB V1.0 | Automotive | Electric Vehicle |
| Automotive and Vehicles | 4 | IAB2-11 | IAB V1.0 | Automotive | Hatchback |
| Automotive and Vehicles | 4 | IAB2-12 | IAB V1.0 | Automotive | Hybrid |
| Automotive and Vehicles | 4 | IAB2-13 | IAB V1.0 | Automotive | Luxury |
| Automotive and Vehicles | 4 | IAB2-14 | IAB V1.0 | Automotive | MiniVan |
| Automotive and Vehicles | 4 | IAB2-15 | IAB V1.0 | Automotive | Mortorcycles |
| Automotive and Vehicles | 4 | IAB2-16 | IAB V1.0 | Automotive | Off-Road Vehicles |
| Automotive and Vehicles | 4 | IAB2-17 | IAB V1.0 | Automotive | Performance Vehicles |
| Automotive and Vehicles | 4 | IAB2-18 | IAB V1.0 | Automotive | Pickup |
| Automotive and Vehicles | 4 | IAB2-19 | IAB V1.0 | Automotive | Road-Side Assistance |
| Automotive and Vehicles | 4 | IAB2-2 | IAB V1.0 | Automotive | Auto Repair |
| Automotive and Vehicles | 4 | IAB2-20 | IAB V1.0 | Automotive | Sedan |
| Automotive and Vehicles | 4 | IAB2-21 | IAB V1.0 | Automotive | Trucks & Accessories |
| Automotive and Vehicles | 4 | IAB2-22 | IAB V1.0 | Automotive | Vintage Cars |
| Automotive and Vehicles | 4 | IAB2-23 | IAB V1.0 | Automotive | Wagon |
| Automotive and Vehicles | 4 | IAB2-3 | IAB V1.0 | Automotive | Buying/Selling Cars |
| Automotive and Vehicles | 4 | IAB2-4 | IAB V1.0 | Automotive | Car Culture |
| Automotive and Vehicles | 4 | IAB2-5 | IAB V1.0 | Automotive | Certified Pre-Owned |
| Automotive and Vehicles | 4 | IAB2-6 | IAB V1.0 | Automotive | Convertible |
| Automotive and Vehicles | 4 | IAB2-7 | IAB V1.0 | Automotive | Coupe |
| Automotive and Vehicles | 4 | IAB2-8 | IAB V1.0 | Automotive | Crossover |
| Automotive and Vehicles | 4 | IAB2-9 | IAB V1.0 | Automotive | Diesel |
| Computers and Electronics | 5 | IAB10-6 | IAB V1.0 | Home & Garden | Home Theater |
| Computers and Electronics | 5 | IAB19 | IAB V1.0 | Technology & Computing | Technology & Computing |
| Computers and Electronics | 5 | IAB19-10 | IAB V1.0 | Technology & Computing | Computer Reviews |
| Computers and Electronics | 5 | IAB19-11 | IAB V1.0 | Technology & Computing | Data Centers |
| Computers and Electronics | 5 | IAB19-12 | IAB V1.0 | Technology & Computing | Databases |
| Computers and Electronics | 5 | IAB19-17 | IAB V1.0 | Technology & Computing | Home Video/DVD |
| Computers and Electronics | 5 | IAB19-28 | IAB V1.0 | Technology & Computing | Portable |
| Computers and Electronics | 5 | IAB19-29 | IAB V1.0 | Technology & Computing | Entertainment |
| Computers and Electronics | 5 | IAB19-5 | IAB V1.0 | Technology & Computing | Cameras & Camcorders |
| Computers and Electronics | 5 | IAB19-9 | IAB V1.0 | Technology & Computing | Computer Peripherals |
| Context Link Providers | 6 | N/A | N/A | N/A | |
| Cosmetics and Hygiene | 7 | IAB18-1 | IAB V1.0 | Style & Fashion | Beauty |
| Dating | 8 | IAB14-1 | IAB V1.0 | Society | Dating |
| Education | 9 | IAB4-2 | IAB V1.0 | Careers | College |
| Education | 9 | IAB5 | IAB V1.0 | Education | Education |
| Education | 9 | IAB5-1 | IAB V1.0 | Education | 7-12 Education |
| Education | 9 | IAB5-10 | IAB V1.0 | Education | Homeschooling |
| Education | 9 | IAB5-11 | IAB V1.0 | Education | Homework/Study Tips |
| Education | 9 | IAB5-12 | IAB V1.0 | Education | K-6 Educators |
| Education | 9 | IAB5-13 | IAB V1.0 | Education | Private School |
| Education | 9 | IAB5-14 | IAB V1.0 | Education | Special Education |
| Education | 9 | IAB5-15 | IAB V1.0 | Education | Studying Business |
| Education | 9 | IAB5-2 | IAB V1.0 | Education | Adult Education |
| Education | 9 | IAB5-3 | IAB V1.0 | Education | Art History |
| Education | 9 | IAB5-4 | IAB V1.0 | Education | College Administration |
| Education | 9 | IAB5-5 | IAB V1.0 | Education | College Life |
| Education | 9 | IAB5-6 | IAB V1.0 | Education | Distance Learning |
| Education | 9 | IAB5-7 | IAB V1.0 | Education | English as a 2nd Language |
| Education | 9 | IAB5-8 | IAB V1.0 | Education | Language Learning |
| Education | 9 | IAB5-9 | IAB V1.0 | Education | Graduate School |
| Education | 9 | IAB6-3 | IAB V1.0 | Family & Parenting | Daycare/Pre School |
| Education | 9 | IAB19-7 | IAB V1.0 | Technology & Computing | Computer Certification |
| Employment | 10 | IAB4 | IAB V1.0 | Careers | Careers |
| Employment | 10 | IAB4-1 | IAB V1.0 | Careers | Career Planning |
| Employment | 10 | IAB4-11 | IAB V1.0 | Careers | Career Advice |
| Employment | 10 | IAB4-4 | IAB V1.0 | Careers | Job Fairs |
| Employment | 10 | IAB4-5 | IAB V1.0 | Careers | Job Search |
| Employment | 10 | IAB4-6 | IAB V1.0 | Careers | Resume Writing/Advice |
| Employment | 10 | IAB4-9 | IAB V1.0 | Careers | Telecommuting |
| Financial | 11 | IAB4-3 | IAB V1.0 | Careers | Financial Aid |
| Financial | 11 | IAB4-8 | IAB V1.0 | Careers | Scholarships |
| Financial | 11 | IAB9-18 | IAB V1.0 | Hobbies & Interests | Investors & Patents |
| Financial | 11 | IAB13 | IAB V1.0 | Personal Finance | Personal Finance |
| Financial | 11 | IAB13-1 | IAB V1.0 | Personal Finance | Beginning Investing |
| Financial | 11 | IAB13-10 | IAB V1.0 | Personal Finance | Retirement Planning |
| Financial | 11 | IAB13-11 | IAB V1.0 | Personal Finance | Stocks |
| Financial | 11 | IAB13-12 | IAB V1.0 | Personal Finance | Tax Planning |
| Financial | 11 | IAB13-3 | IAB V1.0 | Personal Finance | Financial News |
| Financial | 11 | IAB13-4 | IAB V1.0 | Personal Finance | Financial Planning |
| Financial | 11 | IAB13-5 | IAB V1.0 | Personal Finance | Hedge Fund |
| Financial | 11 | IAB13-7 | IAB V1.0 | Personal Finance | Investing |
| Financial | 11 | IAB13-8 | IAB V1.0 | Personal Finance | Mutual Funds |
| Financial | 11 | IAB13-9 | IAB V1.0 | Personal Finance | Options |
| Food and Drink | 12 | IAB8 | IAB V1.0 | Food & Drink | Food & Drink |
| Food and Drink | 12 | IAB8-1 | IAB V1.0 | Food & Drink | American Cuisine |
| Food and Drink | 12 | IAB8-11 | IAB V1.0 | Food & Drink | French Cuisine |
| Food and Drink | 12 | IAB8-12 | IAB V1.0 | Food & Drink | Health/Lowfat Cooking |
| Food and Drink | 12 | IAB8-13 | IAB V1.0 | Food & Drink | Italian Cuisine |
| Food and Drink | 12 | IAB8-14 | IAB V1.0 | Food & Drink | Japanese Cuisine |
| Food and Drink | 12 | IAB8-15 | IAB V1.0 | Food & Drink | Mexican Cuisine |
| Food and Drink | 12 | IAB8-16 | IAB V1.0 | Food & Drink | Vegan |
| Food and Drink | 12 | IAB8-17 | IAB V1.0 | Food & Drink | Vegetarian |
| Food and Drink | 12 | IAB8-2 | IAB V1.0 | Food & Drink | Barbecues & Grilling |
| Food and Drink | 12 | IAB8-3 | IAB V1.0 | Food & Drink | Cajun/Creole |
| Food and Drink | 12 | IAB8-4 | IAB V1.0 | Food & Drink | Chinese Cuisine |
| Food and Drink | 12 | IAB8-6 | IAB V1.0 | Food & Drink | Coffee/Tea |
| Food and Drink | 12 | IAB8-7 | IAB V1.0 | Food & Drink | Cuisine-Specific |
| Food and Drink | 12 | IAB8-8 | IAB V1.0 | Food & Drink | Desserts & Baking |
| Online Games | 13 | IAB9-25 | IAB V1.0 | Hobbies & Interests | Roleplaying Games |
| Health-care | 14 | IAB4-7 | IAB V1.0 | Careers | Nursing |
| Health-care | 14 | IAB6-9 | IAB V1.0 | Family & Parenting | Eldercare |
| Health-care | 14 | IAB7-10 | IAB V1.0 | Health & Fitness | Brain Tumor |
| Health-care | 14 | IAB7-11 | IAB V1.0 | Health & Fitness | Cancer |
| Health-care | 14 | IAB7-12 | IAB V1.0 | Health & Fitness | Cholesterol |
| Health-care | 14 | IAB7-13 | IAB V1.0 | Health & Fitness | Chronic Fatigue Syndrome |
| Health-care | 14 | IAB7-14 | IAB V1.0 | Health & Fitness | Chronic Pain |
| Health-care | 14 | IAB7-15 | IAB V1.0 | Health & Fitness | Cold & Flu |
| Health-care | 14 | IAB7-16 | IAB V1.0 | Health & Fitness | Deafness |
| Health-care | 14 | IAB7-17 | IAB V1.0 | Health & Fitness | Dental Care |
| Health-care | 14 | IAB7-18 | IAB V1.0 | Health & Fitness | Depression |
| Health-care | 14 | IAB7-19 | IAB V1.0 | Health & Fitness | Dermatology |
| Health-care | 14 | IAB7-2 | IAB V1.0 | Health & Fitness | A.D.D. |
| Health-care | 14 | IAB7-20 | IAB V1.0 | Health & Fitness | Diabetes |
| Health-care | 14 | IAB7-21 | IAB V1.0 | Health & Fitness | Epilepsy |
| Health-care | 14 | IAB7-22 | IAB V1.0 | Health & Fitness | GERD/Acid Reflux |
| Health-care | 14 | IAB7-23 | IAB V1.0 | Health & Fitness | Headaches/Migraines |
| Health-care | 14 | IAB7-24 | IAB V1.0 | Health & Fitness | Heart Disease |
| Health-care | 14 | IAB7-26 | IAB V1.0 | Health & Fitness | Holistic Healing |
| Health-care | 14 | IAB7-27 | IAB V1.0 | Health & Fitness | IBS/Crohn's Disease |
| Health-care | 14 | IAB7-29 | IAB V1.0 | Health & Fitness | Incontinence |
| Health-care | 14 | IAB7-3 | IAB V1.0 | Health & Fitness | AIDS/HIV |
| Health-care | 14 | IAB7-30 | IAB V1.0 | Health & Fitness | Infertility |
| Health-care | 14 | IAB7-31 | IAB V1.0 | Health & Fitness | Men's Health |
| Health-care | 14 | IAB7-32 | IAB V1.0 | Health & Fitness | Nutrition |
| Health-care | 14 | IAB7-33 | IAB V1.0 | Health & Fitness | Orthopedics |
| Health-care | 14 | IAB7-34 | IAB V1.0 | Health & Fitness | Panic/Anxiety Disorders |
| Health-care | 14 | IAB7-35 | IAB V1.0 | Health & Fitness | Pediatrics |
| Health-care | 14 | IAB7-36 | IAB V1.0 | Health & Fitness | Physical Therapy |
| Health-care | 14 | IAB7-37 | IAB V1.0 | Health & Fitness | Psychology/Psychiatry |
| Health-care | 14 | IAB7-38 | IAB V1.0 | Health & Fitness | Senor Health |
| Health-care | 14 | IAB7-4 | IAB V1.0 | Health & Fitness | Allergies |
| Health-care | 14 | IAB7-40 | IAB V1.0 | Health & Fitness | Sleep Disorders |
| Health-care | 14 | IAB7-41 | IAB V1.0 | Health & Fitness | Smoking Cessation |
| Health-care | 14 | IAB7-43 | IAB V1.0 | Health & Fitness | Thyroid Disease |
| Health-care | 14 | IAB7-45 | IAB V1.0 | Health & Fitness | Women's Health |
| Health-care | 14 | IAB7-5 | IAB V1.0 | Health & Fitness | Alternative Medicine |
| Health-care | 14 | IAB7-6 | IAB V1.0 | Health & Fitness | Arthritis |
| Health-care | 14 | IAB7-7 | IAB V1.0 | Health & Fitness | Asthma |
| Health-care | 14 | IAB7-8 | IAB V1.0 | Health & Fitness | Autism/PDD |
| Health-care | 14 | IAB7-9 | IAB V1.0 | Health & Fitness | Bipolar Disorder |
| Health-care | 14 | IAB8-10 | IAB V1.0 | Food & Drink | Food Allergies |
| Hotels | 15 | IAB20-18 | IAB V1.0 | Travel | Hotels |
| Home and Decor | 16 | IAB10 | IAB V1.0 | Home & Garden | Home & Garden |
| Home and Decor | 16 | IAB10-2 | IAB V1.0 | Home & Garden | Entertaining |
| Home and Decor | 16 | IAB10-3 | IAB V1.0 | Home & Garden | Environmental Safety |
| Home and Decor | 16 | IAB10-4 | IAB V1.0 | Home & Garden | Gardening |
| Home and Decor | 16 | IAB10-5 | IAB V1.0 | Home & Garden | Home Repair |
| Home and Decor | 16 | IAB10-7 | IAB V1.0 | Home & Garden | Interior Decorating |
| Home and Decor | 16 | IAB10-8 | IAB V1.0 | Home & Garden | Landscaping |
| Home and Decor | 16 | IAB18-6 | IAB V1.0 | Style & Fashion | Accessories |
| Internet Properties | 17 | IAB19-15 | IAB V1.0 | Technology & Computing | |
| Internet Properties | 17 | IAB19-18 | IAB V1.0 | Technology & Computing | Internet Technology |
| Internet Properties | 17 | IAB19-35 | IAB V1.0 | Technology & Computing | Web Search |
| Insurance | 18 | IAB13-6 | IAB V1.0 | Personal Finance | Insurance |
| Jewelry | 19 | IAB9-19 | IAB V1.0 | Hobbies & Interests | Jewelry Making |
| Jewelry | 19 | IAB18-4 | IAB V1.0 | Style & Fashion | Jewelry |
| Movies | 20 | IAB1-5 | IAB V1.0 | Arts & Entertainment | Movies |
| Movies | 20 | IAB9-28 | IAB V1.0 | Hobbies & Interests | Screenwriting |
| Music | 21 | IAB1-6 | IAB V1.0 | Arts & Entertainment | Music |
| Music | 21 | IAB9-16 | IAB V1.0 | Hobbies & Interests | Guitar |
| Music | 21 | IAB9-17 | IAB V1.0 | Hobbies & Interests | Home Recording |
| Office Supplies | 22 | IAB22-12 | DAAST | Shopping | Office supplies |
| Print and Publications | 23 | IAB1-1 | IAB V1.0 | Arts & Entertainment | Books & Literature |
| Print and Publications | 23 | IAB9-11 | IAB V1.0 | Hobbies & Interests | Comic Books |
| Print and Publications | 23 | IAB9-15 | IAB V1.0 | Hobbies & Interests | Getting Published |
| Retail | 24 | IAB22 | IAB V1.0 | Shopping | Shopping |
| Retail | 24 | IAB22-4 | IAB V1.0 | Shopping | Engines |
| Premium Services | 25 | IAB3 | IAB V1.0 | Business | Business |
| Sporting Goods | 26 | IAB17-45 | DAAST | Sports | Fitness |
| Telecommunications | 27 | IAB19-26 | IAB V1.0 | Technology & Computing | Palmtops/PDAs |
| Telecommunications | 27 | IAB19-6 | IAB V1.0 | Technology & Computing | Cell Phones |
| Telecommunications | 27 | IAB19-8 | IAB V1.0 | Technology & Computing | Computer Networking |
| Television | 28 | IAB1-7 | IAB V1.0 | Arts & Entertainment | Television |
| Toys/Games | 29 | IAB9-10 | IAB V1.0 | Hobbies & Interests | Collecting |
| Toys/Games | 29 | IAB9-5 | IAB V1.0 | Hobbies & Interests | Board Games/Puzzles |
| Toys/Games | 29 | IAB9-8 | IAB V1.0 | Hobbies & Interests | Chess |
| Travel Services | 30 | IAB20 | IAB V1.0 | Travel | Travel |
| Travel Services | 30 | IAB20-1 | IAB V1.0 | Travel | Adventure Travel |
| Travel Services | 30 | IAB20-12 | IAB V1.0 | Travel | Cruises |
| Travel Services | 30 | IAB20-17 | IAB V1.0 | Travel | Honeymoons/Getaways |
| Travel Services | 30 | IAB20-6 | IAB V1.0 | Travel | Budget Travel |
| Travel Services | 30 | IAB20-7 | IAB V1.0 | Travel | Business Travel |
| Travel Services | 30 | IAB20-9 | IAB V1.0 | Travel | Camping |
| Travel Destinations | 31 | IAB20-10 | IAB V1.0 | Travel | Canada |
| Travel Destinations | 31 | IAB20-11 | IAB V1.0 | Travel | Caribbean |
| Travel Destinations | 31 | IAB20-13 | IAB V1.0 | Travel | Eastern Europe |
| Travel Destinations | 31 | IAB20-14 | IAB V1.0 | Travel | Europe |
| Travel Destinations | 31 | IAB20-15 | IAB V1.0 | Travel | France |
| Travel Destinations | 31 | IAB20-16 | IAB V1.0 | Travel | Greece |
| Travel Destinations | 31 | IAB20-19 | IAB V1.0 | Travel | Italy |
| Travel Destinations | 31 | IAB20-2 | IAB V1.0 | Travel | Africa |
| Travel Destinations | 31 | IAB20-20 | IAB V1.0 | Travel | Japan |
| Travel Destinations | 31 | IAB20-21 | IAB V1.0 | Travel | Mexico & Central America |
| Travel Destinations | 31 | IAB20-22 | IAB V1.0 | Travel | National Parks |
| Travel Destinations | 31 | IAB20-23 | IAB V1.0 | Travel | South America |
| Travel Destinations | 31 | IAB20-24 | IAB V1.0 | Travel | Spas |
| Travel Destinations | 31 | IAB20-25 | IAB V1.0 | Travel | Theme Parks |
| Travel Destinations | 31 | IAB20-27 | IAB V1.0 | Travel | United Kingdom |
| Travel Destinations | 31 | IAB20-4 | IAB V1.0 | Travel | Australia & New Zealand |
| Travel Destinations | 31 | IAB20-5 | IAB V1.0 | Travel | Bed & Breakfasts |
| Travel Destinations | 31 | IAB20-8 | IAB V1.0 | Travel | By US Locale |
| Pharmaceuticals and Supplements | 32 | IAB7-25 | IAB V1.0 | Health & Fitness | Herbs for Health |
| Pets | 33 | IAB16 | IAB V1.0 | Pets | Pets |
| Pets | 33 | IAB16-1 | IAB V1.0 | Pets | Aquariums |
| Pets | 33 | IAB16-2 | IAB V1.0 | Pets | Birds |
| Pets | 33 | IAB16-3 | IAB V1.0 | Pets | Cats |
| Pets | 33 | IAB16-4 | IAB V1.0 | Pets | Dogs |
| Pets | 33 | IAB16-5 | IAB V1.0 | Pets | Large Animals |
| Pets | 33 | IAB16-6 | IAB V1.0 | Pets | Reptiles |
| Pets | 33 | IAB16-7 | IAB V1.0 | Pets | Veterinary Medicine |
| Software and Web Apps | 34 | IAB19-1 | IAB V1.0 | Technology & Computing | 3-D Graphics |
| Software and Web Apps | 34 | IAB19-13 | IAB V1.0 | Technology & Computing | Desktop Publishing |
| Software and Web Apps | 34 | IAB19-14 | IAB V1.0 | Technology & Computing | Desktop Video |
| Software and Web Apps | 34 | IAB19-16 | IAB V1.0 | Technology & Computing | Graphics Software |
| Software and Web Apps | 34 | IAB19-19 | IAB V1.0 | Technology & Computing | Java |
| Software and Web Apps | 34 | IAB19-2 | IAB V1.0 | Technology & Computing | Animation |
| Software and Web Apps | 34 | IAB19-20 | IAB V1.0 | Technology & Computing | JavaScript |
| Software and Web Apps | 34 | IAB19-21 | IAB V1.0 | Technology & Computing | Mac Support |
| Software and Web Apps | 34 | IAB19-22 | IAB V1.0 | Technology & Computing | MP3/MIDI |
| Software and Web Apps | 34 | IAB19-23 | IAB V1.0 | Technology & Computing | Net Conferencing |
| Software and Web Apps | 34 | IAB19-24 | IAB V1.0 | Technology & Computing | Net for Beginners |
| Software and Web Apps | 34 | IAB19-25 | IAB V1.0 | Technology & Computing | Network Security |
| Software and Web Apps | 34 | IAB19-27 | IAB V1.0 | Technology & Computing | PC Support |
| Software and Web Apps | 34 | IAB19-3 | IAB V1.0 | Technology & Computing | Antivirus Software |
| Software and Web Apps | 34 | IAB19-30 | IAB V1.0 | Technology & Computing | Shareware/Freeware |
| Software and Web Apps | 34 | IAB19-31 | IAB V1.0 | Technology & Computing | Unix |
| Software and Web Apps | 34 | IAB19-32 | IAB V1.0 | Technology & Computing | Visual Basic |
| Software and Web Apps | 34 | IAB19-33 | IAB V1.0 | Technology & Computing | Web Clip Art |
| Software and Web Apps | 34 | IAB19-34 | IAB V1.0 | Technology & Computing | Web Design/HTML |
| Software and Web Apps | 34 | IAB19-36 | IAB V1.0 | Technology & Computing | Windows |
| Software and Web Apps | 34 | IAB19-4 | IAB V1.0 | Technology & Computing | C/C++ |
| Non Profit | 35 | IAB11-7 | DAAST | Law, Gov't & Politics | Non Profit |
| Misc. Other | 36 | N/A | N/A | N/A | |
| Politics | 37 | IAB11-4 | IAB V1.0 | Law, Gov't & Politics | Politics |
| Politics | 37 | IAB11-5 | IAB V1.0 | Law, Gov't & Politics | Commentary |
| Religion | 38 | IAB23 | IAB V1.0 | Religion & Spirituality | Religion & Spirituality |
| Religion | 38 | IAB23-1 | IAB V1.0 | Religion & Spirituality | Alternative Religions |
| Religion | 38 | IAB23-10 | IAB V1.0 | Religion & Spirituality | Pagan/Wiccan |
| Religion | 38 | IAB23-2 | IAB V1.0 | Religion & Spirituality | Atheism/Agnosticism |
| Religion | 38 | IAB23-3 | IAB V1.0 | Religion & Spirituality | Buddhism |
| Religion | 38 | IAB23-4 | IAB V1.0 | Religion & Spirituality | Catholicism |
| Religion | 38 | IAB23-5 | IAB V1.0 | Religion & Spirituality | Christianity |
| Religion | 38 | IAB23-6 | IAB V1.0 | Religion & Spirituality | Hinduism |
| Religion | 38 | IAB23-7 | IAB V1.0 | Religion & Spirituality | Islam |
| Religion | 38 | IAB23-8 | IAB V1.0 | Religion & Spirituality | Judaism |
| Religion | 38 | IAB23-9 | IAB V1.0 | Religion & Spirituality | Latter-Day Saints |
| Video Games | 39 | IAB9-30 | IAB V1.0 | Hobbies & Interests | Video & Computer Games |
| Weight Loss | 41 | IAB7-44 | IAB V1.0 | Health & Fitness | Weight Loss |
| Cosmetic Procedures | 42 | IAB7-46 | DAAST | Health & Fitness | Cosmetic Surgery |
| Sexual Health | 43 | IAB7-39 | IAB V1.0 | Health & Fitness | Sexuality |
| Ringtones/Mobile Subscriptions | 50 | N/A | N/A | N/A | |
| Sports and Events | 51 | IAB17 | IAB V1.0 | Sports | Sports |
| Sports and Events | 51 | IAB17-1 | IAB V1.0 | Sports | Auto Racing |
| Sports and Events | 51 | IAB17-10 | IAB V1.0 | Sports | Figure Skating |
| Sports and Events | 51 | IAB17-11 | IAB V1.0 | Sports | Fly Fishing |
| Sports and Events | 51 | IAB17-12 | IAB V1.0 | Sports | Football |
| Sports and Events | 51 | IAB17-13 | IAB V1.0 | Sports | Freshwater Fishing |
| Sports and Events | 51 | IAB17-14 | IAB V1.0 | Sports | Game & Fish |
| Sports and Events | 51 | IAB17-15 | IAB V1.0 | Sports | Golf |
| Sports and Events | 51 | IAB17-16 | IAB V1.0 | Sports | Horse Racing |
| Sports and Events | 51 | IAB17-17 | IAB V1.0 | Sports | Horses |
| Sports and Events | 51 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Sports and Events | 51 | IAB17-19 | IAB V1.0 | Sports | Inline Skating |
| Sports and Events | 51 | IAB17-2 | IAB V1.0 | Sports | Baseball |
| Sports and Events | 51 | IAB17-20 | IAB V1.0 | Sports | Martial Arts |
| Sports and Events | 51 | IAB17-21 | IAB V1.0 | Sports | Mountain Biking |
| Sports and Events | 51 | IAB17-22 | IAB V1.0 | Sports | NASCAR Racing |
| Sports and Events | 51 | IAB17-23 | IAB V1.0 | Sports | Olympics |
| Sports and Events | 51 | IAB17-24 | IAB V1.0 | Sports | Paintball |
| Sports and Events | 51 | IAB17-25 | IAB V1.0 | Sports | Power & Motorcycles |
| Sports and Events | 51 | IAB17-26 | IAB V1.0 | Sports | Pro Basketball |
| Sports and Events | 51 | IAB17-27 | IAB V1.0 | Sports | Pro Ice Hockey |
| Sports and Events | 51 | IAB17-28 | IAB V1.0 | Sports | Rodeo |
| Sports and Events | 51 | IAB17-29 | IAB V1.0 | Sports | Rugby |
| Sports and Events | 51 | IAB17-3 | IAB V1.0 | Sports | Bicycling |
| Sports and Events | 51 | IAB17-30 | IAB V1.0 | Sports | Running/Jogging |
| Sports and Events | 51 | IAB17-31 | IAB V1.0 | Sports | Sailing |
| Sports and Events | 51 | IAB17-32 | IAB V1.0 | Sports | Saltwater Fishing |
| Sports and Events | 51 | IAB17-33 | IAB V1.0 | Sports | Scuba Diving |
| Sports and Events | 51 | IAB17-34 | IAB V1.0 | Sports | Skateboarding |
| Sports and Events | 51 | IAB17-35 | IAB V1.0 | Sports | Skiing |
| Sports and Events | 51 | IAB17-36 | IAB V1.0 | Sports | Snowboarding |
| Sports and Events | 51 | IAB17-37 | IAB V1.0 | Sports | Surfing/Bodyboarding |
| Sports and Events | 51 | IAB17-38 | IAB V1.0 | Sports | Swimming |
| Sports and Events | 51 | IAB17-39 | IAB V1.0 | Sports | Table Tennis/Ping-Pong |
| Sports and Events | 51 | IAB17-4 | IAB V1.0 | Sports | Bodybuilding |
| Sports and Events | 51 | IAB17-40 | IAB V1.0 | Sports | Tennis |
| Sports and Events | 51 | IAB17-41 | IAB V1.0 | Sports | Volleyball |
| Sports and Events | 51 | IAB17-42 | IAB V1.0 | Sports | Walking |
| Sports and Events | 51 | IAB17-43 | IAB V1.0 | Sports | Waterski/Wakeboard |
| Sports and Events | 51 | IAB17-44 | IAB V1.0 | Sports | World Soccer |
| Sports and Events | 51 | IAB17-5 | IAB V1.0 | Sports | Boxing |
| Sports and Events | 51 | IAB17-6 | IAB V1.0 | Sports | Canoeing/Kayaking |
| Sports and Events | 51 | IAB17-7 | IAB V1.0 | Sports | Cheerleading |
| Sports and Events | 51 | IAB17-8 | IAB V1.0 | Sports | Climbing |
| Sports and Events | 51 | IAB17-9 | IAB V1.0 | Sports | Cricket |
| Affiliate Offers | 52 | N/A | N/A | N/A | |
| Online Advertising Companies | 53 | IAB3-1 | IAB V1.0 | Business | Advertising |
| Tier 2 Services | 54 | N/A | N/A | N/A | |
| Consumer Loans | 55 | IAB13-2 | IAB V1.0 | Personal Finance | Credit/Debt & Loans |
| Free Giveaways | 56 | IAB22-1 | IAB V1.0 | Shopping | Contests & Freebies |
| Misleading Claims | 57 | N/A | N/A | N/A | |
| Sexual References | 58 | N/A | N/A | N/A | |
| Get Rich Quick | 59 | N/A | N/A | N/A | |
| Sexually Suggestive | 60 | N/A | N/A | N/A | |
| Real Estate | 61 | IAB21 | IAB V1.0 | Real Estate | Real Estate |
| Real Estate | 61 | IAB21-1 | IAB V1.0 | Real Estate | Apartments |
| Real Estate | 61 | IAB21-2 | IAB V1.0 | Real Estate | Architects |
| Real Estate | 61 | IAB21-3 | IAB V1.0 | Real Estate | Buying/Selling Homes |
| Family and Parenting | 62 | IAB6 | IAB V1.0 | Family & Parenting | Family & Parenting |
| Family and Parenting | 62 | IAB6-1 | IAB V1.0 | Family & Parenting | Adoption |
| Family and Parenting | 62 | IAB6-2 | IAB V1.0 | Family & Parenting | Babies & Toddlers |
| Family and Parenting | 62 | IAB6-4 | IAB V1.0 | Family & Parenting | Family Internet |
| Family and Parenting | 62 | IAB6-5 | IAB V1.0 | Family & Parenting | Parenting - K-6 Kids |
| Family and Parenting | 62 | IAB6-6 | IAB V1.0 | Family & Parenting | Parenting teens |
| Family and Parenting | 62 | IAB6-7 | IAB V1.0 | Family & Parenting | Pregnancy |
| Family and Parenting | 62 | IAB6-8 | IAB V1.0 | Family & Parenting | Special Needs Kids |
| Family and Parenting | 62 | IAB9-14 | IAB V1.0 | Hobbies & Interests | Genealogy |
| Family and Parenting | 62 | IAB20-26 | IAB V1.0 | Travel | Traveling with Kids |
| Weather | 63 | IAB15-10 | IAB V1.0 | Science | Weather |
| Holidays | 64 | IAB20 | IAB V1.0 | Travel | Travel |
| Legal | 65 | IAB11-2 | IAB V1.0 | Law, Gov't & Politics | Legal Issues |
| Firearms and Weapons | 66 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Tobacco and Smoking Products | 67 | IAB9-9 | IAB V1.0 | Hobbies & Interests | Cigars |
| Gambling - Other | 68 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Fitness and Health | 69 | IAB7 | IAB V1.0 | Health & Fitness | Health & Fitness |
| Fitness and Health | 69 | IAB7-1 | IAB V1.0 | Health & Fitness | Exercise |
| Deals and Coupons | 71 | IAB22-1 | IAB V1.0 | Shopping | Contests & Freebies |
| Deals and Coupons | 71 | IAB22-2 | IAB V1.0 | Shopping | Couponing |
| Deals and Coupons | 71 | IAB22-3 | IAB V1.0 | Shopping | Comparison |
| Toolbars | 73 | N/A | N/A | N/A | |
| Alcoholic Beverages and References | 74 | IAB8-18 | IAB V1.0 | Food & Drink | Wine |
| Alcoholic Beverages and References | 74 | IAB8-5 | IAB V1.0 | Food & Drink | Cocktails/Beer |
| is behaviorally targeted | 75 | N/A | N/A | N/A | |
| is remarketing | 76 | N/A | N/A | N/A | |
| is cookie targeted | 77 | N/A | N/A | N/A | |
| Quizzes and Surveys | 78 | N/A | N/A | N/A | |
| Flashing and Strobing | 79 | N/A | N/A | N/A | |
| Fake Closing Action | 80 | N/A | N/A | N/A | |
| survey popup | 81 | N/A | N/A | N/A | |
| Creative is a game | 82 | N/A | N/A | N/A | |
| Generic Creative (creative content does not match landing page) | 83 | N/A | N/A | N/A | |
| Blood/Gore | 84 | IAB25-2 | IAB V1.0 | Non-Standard Content | Extreme Graphic/Explicit Violence |
| News | 85 | IAB12 | IAB V1.0 | News | News |
| News | 85 | IAB12-1 | IAB V1.0 | News | International News |
| News | 85 | IAB12-2 | IAB V1.0 | News | National News |
| News | 85 | IAB12-3 | IAB V1.0 | News | Local News |
| Flowers and Gifts | 86 | IAB22-17 | DAAST | Shopping | Florist/Balloons |
| Government | 87 | IAB3-7 | IAB V1.0 | Business | Government |
| Government | 87 | IAB4-10 | IAB V1.0 | Careers | U.S. Military |
| Government | 87 | IAB11 | IAB V1.0 | Law, Gov't & Politics | Law, Gov't & Politics |
| Government | 87 | IAB11-1 | IAB V1.0 | Law, Gov't & Politics | Immigration |
| Government | 87 | IAB11-3 | IAB V1.0 | Law, Gov't & Politics | U.S. Government Resources |
| Misleading personalization | 108 | N/A | N/A | N/A | |
| Political: "Hot button" issue for commercial use | 109 | N/A | N/A | N/A | |
| No privacy policy | 110 | N/A | N/A | N/A | |
| Implies personal characteristics of user | 111 | N/A | N/A | N/A | |
| Pharmaceuticals - Prescription | 112 | N/A | N/A | N/A | |
| Pharmaceuticals - Non-prescription | 113 | N/A | N/A | N/A | |
| Pharmaceuticals - Herbal supplements | 114 | IAB7-25 | IAB V1.0 | Health & Fitness | Herbs for Health |
| Pharmaceuticals - Steroid-like supplements | 115 | IAB7-46 | DAAST | Health & Fitness | Cosmetic Surgery |
| Un-disclosed subscription services | 116 | N/A | N/A | N/A | |
| Mimics Facebook Interface | 117 | N/A | N/A | N/A | |
| Gambling - Online gambling | 118 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Sports betting | 119 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Scratch card site | 120 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Casino advertising resort | 121 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Casino advertising gambling | 122 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Government-run lottery | 123 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Non-government lottery | 124 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Penny auctions | 125 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Educational or tools | 126 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Sweepstakes | 127 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Mild or Suggestive Profanity | 128 | N/A | N/A | N/A | |
| Undefined Borders | 129 | N/A | N/A | N/A | |
| Rotating creative | 130 | N/A | N/A | N/A | |
| Download/Watch/Play Button | 131 | N/A | N/A | N/A | |
| Horoscope or Astrology | 132 | IAB15-1 | IAB V1.0 | Science | Astrology |
| Mobile App Downloads | 133 | N/A | N/A | N/A | |
| Unbranded Creative | 135 | N/A | N/A | N/A | |
| Contextual Nudity | 136 | N/A | N/A | N/A | |
| Arrest Records | 137 | N/A | N/A | N/A | |
| Software or System update | 138 | N/A | N/A | N/A | |
| Auto: Manufacturers | 139 | N/A | N/A | N/A | |
| Auto: Dealerships | 140 | N/A | N/A | N/A | |
| Auto: Parts and Services | 141 | N/A | N/A | N/A | |
| Auto: Classifieds | 142 | N/A | N/A | N/A | |
| Boats and Watercraft | 143 | N/A | N/A | N/A | |
| Gambling - Mahjong | 144 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Online Cash Games | 145 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Country approved operator | 146 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Dating - Sexually Explicit | 147 | N/A | N/A | N/A | |
| Medical Devices | 148 | N/A | N/A | N/A | |
| Clinical Trial Recruitment | 149 | N/A | N/A | N/A | |
| HIV home tests | 150 | N/A | N/A | N/A | |
| Paternity Test | 151 | N/A | N/A | N/A | |
| Abortion | 152 | N/A | N/A | N/A | |
| Birth Control or Fertility Products | 153 | N/A | N/A | N/A | |
| Cosmetic Procedues | 154 | N/A | N/A | N/A | |
| Plastic Surgery | 155 | N/A | N/A | N/A | |
| Moderate Nudity | 156 | N/A | N/A | N/A | |
| Cosmetic Procedure Nudity | 157 | N/A | N/A | N/A | |
| Alcohol - Online Sales | 158 | IAB8-5 | IAB V1.0 | Food & Drink | Cocktails/Beer |
| Alcohol - Prohibited Content | 159 | N/A | N/A | N/A | |
| Pharm: Lipostabil | 160 | N/A | N/A | N/A | |
| Pharmaceuticals - Graphic Imagery | 161 | N/A | N/A | N/A | |
| Online Games - Weapons / Violence | 162 | N/A | N/A | N/A | |
| Firearms and Weapons: Sporting Goods Stores | 163 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Firearms and Weapons: Gun Accessories | 164 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Firearms and Weapons: Services and Education | 165 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Political: Negative Attack Ads | 166 | N/A | N/A | N/A | |
| Sexual Toys and Accessories | 167 | N/A | N/A | N/A | |
| Misleading Claims - Beauty and Cosmetics | 168 | N/A | N/A | N/A | |
| Offer Not Actionable on Landing Page | 169 | N/A | N/A | N/A | |
| Creative has non-functional elements | 170 | N/A | N/A | N/A | |
| Tabloid / Advertorial | 171 | N/A | N/A | N/A | |
| Strip Club / Gentlemans Club | 172 | N/A | N/A | N/A | |
| Unaccredited Online Universities | 173 | N/A | N/A | N/A | |
| Underwear / Lingerie | 174 | N/A | N/A | N/A | |
| GDN Remarketing | 175 | N/A | N/A | N/A | |
| Financial: Forex | 176 | N/A | N/A | N/A | |
| Unsubstantiated Rate | 177 | N/A | N/A | N/A | |
| Travel Deterrent | 178 | N/A | N/A | N/A | |
| Price Match Guarantee | 179 | N/A | N/A | N/A | |
| YDN | 180 | N/A | N/A | N/A | |
| State of Emergency Profiteering | 181 | N/A | N/A | N/A | |
| Food and Drink: Restaurants/Delivery Services | 182 | IAB8-9 | IAB V1.0 | Food & Drink | Dining Out |
| Premium Services: Power Utilities | 183 | IAB3-5 | IAB V1.0 | Business | Construction |