Microsoft Curate - App targeting

Note

This form of targeting is only available to Standard Line Items. For an overview of which targeting options are available to Standard versus Augmented Line items, see Buy-Side Targeting.

When your campaign is set to serve on mobile app inventory (see Supply Type Targeting), you can narrow your targeting to include or exclude predefined app lists or specific apps.

Note

App targeting applies only to mobile app impressions, and these settings will not be considered for web and mobile web impressions. To not serve on web and mobile web impressions, switch the Web Placements and Mobile Web Placements toggle OFF. See Supply Type Targeting for more information.

Target predefined app lists

  1. In the Targeting section, click Edit next to Inventory.

  2. On the App Lists tab, include or exclude relevant lists. Note that it is not possible to include some app lists and exclude others; all targeted app lists must be either included or excluded.

    Note

    There is an OR relationship, not an AND relationship, between included app lists and included individual apps.

  3. Click Add.

Target specific mobile apps

  1. In the Targeting section, click Edit next to Inventory.

  2. On the Specific Apps tab, target up to 25 specific app IDs as follows:

    1. Enter the app IDs in a list separated by lines or commas.

    2. Click Add Apps.

    3. Choose whether to Include or Exclude the app IDs. Note that it is not possible to include some apps and exclude others; all targeted apps must be either included or excluded.

      Note

      There is an OR relationship, not an AND relationship, between included domain lists and included individual domains.

  3. Click Add.

How to find app IDs

To find the ID for an Android or IOS app, locate the app's detail webpage by searching for the app in the relevant online store (e.g., iTunes or Google Play).

iTunes apps

To find the ID for an IOS app, locate the app's detail webpage by searching for the app in the iTunes store. Then, locate the series of numbers after /id in the URL. For example, Lyft's iTunes app detail page is https://itunes.apple.com/us/app/lyft-taxi-app-alternative/id529379082?mt=8; therefore, its app id is 529379082.

Google Play apps

To find the ID for an Android app, locate the app's detail webpage by searching for the app in Google Play. Then, locate the text after /id in the URL. For example, Lyft's Google Play app detail page is https://play.google.com/store/apps/details?id=me.lyft.android; therefore, its app id is me.lyft.android.