Microsoft Curate - Microsoft Advertising Exchange inventory

The Microsoft Advertising Exchange (MAX) is a premium exchange with high-quality inventory to help you reach your audiences across Microsoft properties. The Microsoft Advertising Exchange contains Microsoft's premium owned and operated (O&O) inventory like MSN and Outlook in addition to select third-party publishers including 24/7.

Outlook

Outlook is a free, web-based mail service provided by Microsoft. It has replaced Hotmail starting March 2013 and currently sees 15BB imps/month. Outlook provides modern email with a clean user interface and smart, powerful tools with fully integrated ads, audience targeting, and advertiser exclusivity.

Sample Outlook inventory

Standard banner skyscraper (160x600) creatives. These creatives also appear on the right-hand sidebar of the outlook.com webmail service.

How to target Outlook inventory

Target Outlook inventory through member 280 in the outlook.com domain.

Windows apps

You can advertise in apps across multiple devices on Windows 8 PCs, tablets, and Windows Phone 8. Dynamic, MRAID-enabled ads can be served on touch-enabled devices. Windows 8 includes additional support for standard display size creatives. Inventory for Windows apps includes Microsoft Owned & Operated (e.g. MSN, Xbox) and App Network featured applications from across the Windows App Store.

Windows App inventory includes:

Sample Windows apps inventory

Provided below are some Windows Apps inventory samples:

• Inventory on tablets

  

• Inventory on Windows phone

  

Windows apps creative details

Sizes

Windows 8

• 160x600
• 300x250
• 300x600
• 728x90

Windows phone

• 300x50
• 320x50
• 480x80
• 640x100

Technical attributes

• MRAID 1.0 and 2.0
• Hosted Images
• HTML
• HTML- iframe
• Javascript (in web view)**
• Image (Third-Party Ad Served)
• Flash with Backup Image only

Ad quality

• Microsoft CAP
• Animation Length up to 30 sec

How to target Windows app inventory and additional information

For more information regarding how to target Windows App inventory, formats, specifications, and legacy SDK ads for Windows apps, see Buying Microsoft Windows 3rd Party AppNetwork Inventory.

MSN

MSN is Microsoft's portal for best in news, sport, entertainment and lifestyle. MSN inspires consumers through trusted, best in class content, with high-value experiences through personalized content synchronized across devices.

MSN creative details

The following creative sizes can be served on the MSN inventory:

• 300x250
• 728x90
• 980x90
• 980x400
• 1000x90
• 380x200
• 300x600
• 980x150
• 980x300
• 160x600
• 930x180
• 980x240
• 980x120
• 320x50
• 1272x250
• 970x250
• 1272x328
• 234x60
• 768x90

How to target MSN inventory

Use the targeting parameters below across different regions for your specific requirements.

Americas

Country	Content Category	Microsoft Advertising Curate Targeting
Argentina and Uruguay	AR-001 (25668), ar.msn.com (25669)	Content Category
Brazil	BR-001 (20353), br.msn.com (25624)	Content Category
Canada	CA-001 (20356), ca.msn.com (25608)	Content Category
Chile	cl-001 (25697), cl.msn.com (25698)	Content Category
Columbia	CO-001 (25699), co.msn.com (25700)	Content Category
Mexico	mx-001 (25534), prodigy.msn.com (25535)	Content Category
Peru	PE-001 (25695), pe.msn.com (25696)	Content Category
US	US-001 (20395), us.msn.com (25625)	Content Category

EMEA

Country	Content Category	Microsoft Advertising Curate Targeting
Austria	AT-001 (24941), at.msn.com (25636)	Content Category & Domain (MSN.COM) + Country Geo (AT)
Belgium	BE-001-Dutch (20348), be.msn.com (25633), BE-004-French (20350)	Content Category
Denmark	DK-001 (20362)	Content Category & Domain (MSN.COM) + Country Geo (DK)
Finland	fi.msn.com (26154), FI-001 (26155)	Content Category & Domain (MSN.COM) + Country Geo (FI)
France	FR-001 (20368), fr.msn.com (25629)	Content Category & Domain (MSN.COM) + Country Geo (FR)
Germany	DE-001 (20359), de.msn.com (25628)	Content Category
Ireland	IE-001 (27607), ie.msn.com (27608)	Content Category
Italy	IT-001 (20371), it.msn.com (25627)	Content Category
Netherlands	NL-001 (20373), nl.msn.com (25786)	Content Category & Domain (MSN.COM) + Country Geo (NL)
Norway	NO-001 (20375)	Content Category & Domain (MSN.COM) + Country Geo (NO)
Portugal	PT-001 (25538), pt.msn.com (25539)	Content Category
Russia	RU-001 (26239), ru.msn.com (26272)	Content Category
Spain	ES-001 (20365), es.msn.com (27206)	Content Category & Domain (MSN.COM) + Country Geo (ES)
Sweden	SE-001 (20380), se.msn.com (26245)	Content Category & Domain (MSN.COM) + Country Geo (SE)
Switzerland	ch.msn.com (25637), CH-001 (24939),	Content Category & Domain (MSN.COM) + Country Geo (CH)
Turkey	TR-001 (25438), tr.msn.com (25439)	Content Category
UK	UK-001 (20383), uk.msn.com (25630)	Content Category & Domain (MSN.COM) + Country Geo (UK)

APAC

Country	Content Category	Microsoft Advertising Curate Targeting
Australia	AU-001 (20276)	Content Category
China * Launch Q2	CN-001 (27305), cn.msn.com (27306)	Content Category & Domain (MSN.COM) + Country Geo (CN)
Hong Kong	HK-001 (25532), hk.msn.com (25533)	Content Category
India	in.msn.com (25639), IN-001 (27044)	Content Category & Domain (MSN.COM) + Country Geo (IN)
Indonesia	ID-001 (28093), ID.msn.com (28094)	Content Category & Domain (MSN.COM) + Country Geo (ID)
Japan	JP-001 (22822), jp.msn.com (25626)	Content Category & Domain (MSN.COM) + Country Geo (JP)
Korea	kr.msn.com (32267), KR-001 (32269)	Content Category & Domain (MSN.COM) + Country Geo (KR)
Malaysia	malaysia.msn.com (25640), MY-001 (26210)	Content Category & Domain (MSN.COM) + Country Geo (MY)
New Zealand	NZ-001 (20378), nz.msn.com (25631)	Content Category
Philippines	PH-001 (25110), ph.msn.com (25641)	Content Category & Domain (MSN.COM) + Country Geo (PH)
Singapore	xin.msn.com (25642), SG-001 (29208)	Content Category & Domain (MSN.COM) + Country Geo (SG)
Taiwan	tw.msn.com (25536), TW-001 (25537)	Content Category
Thailand	th.msn.com (25643), TH-001 (26050)	Content Category & Domain (MSN.COM) + Country Geo (TH)

Related topic

Buying Microsoft Windows 3rd Party AppNetwork Inventory