Share via


Microsoft Curate - Planner analytics

The article outlines the functionality of Planner visualizations, emphasizing their role in presenting a summary and visual representation of anticipated deal line-item performance within a selected plan from the list. It highlights that more detailed and interactive projections can be explored by users during the creation or editing of a plan.

Planner's visualizations can guide your media plan and help you understand the capability of specific deals. As you try out different configurations in the left pane while you create or edit a plan, you can update the analytics and visualizations to show the projected results, so you can adjust your strategy before making a final decision.

Note

Planner relies on data that is collected over time for its forecasts. For the most accurate results, audiences should be onboarded and deals should be live for a week before you begin forecasting in Planner.

A user is a device ID, not an actual person: often a person has multiple user IDs. If you've enabled cross-device, Planner returns estimates for all the device IDs linked to a user. For impression estimates, we sample auction logs and generate sketches that include dimensions (supply type, ad type, inventory URL, and so on) specific to the auction. For user estimates, we sample users and include geo region, segments, and other data. We also find all associated auctions and related dimensions, and use all this data to generate sketches.

Summary view

When you select a completed plan from the list in the main Planning screen, you can see non-interactive overview information about targeting and supply in the right pane.

Targeting Tab Supply Tab
Total Estimated Reach shows the total projected impressions for your deal line item, based on the plan definition. Provides a list of the projected top sellers and apps that match your inventory requirements, sortable by domain/app or seller.
Targeting Dimensions shows your projected impressions filtered by the dimensions defined in the plan. Provides a list of the projected top sellers and apps that match your inventory requirements, sortable by domain/app or seller.
Targeting Breakdown visualizes an overview of the data in Targeting Dimensions, so you can quickly understand where drop-off is occurring, especially when your Total Estimated Reach is low. Provides a list of the projected top sellers and apps that match your inventory requirements, sortable by domain/app or seller.

Create or edit view

When you create or edit a plan, you have access to detailed interactive visualizations that analyze the factors in your projected line item performance and recommend inventory based on your settings. Changing the settings in the left pane lets you estimate the impact of your adjustments to budget, targeting, and other line item criteria.

Graph Description
Inventory Pricing Shows the performance of various price points for your targeted inventory.
Supply Strategy Shows which types of targeted inventory perform best for your line item. Selecting View Inventory Report shows a downloadable breakdown of the top recommended sellers and apps.
Ad Type Shows which ad types are projected to perform best for your targeted inventory.
Device Type Shows which targeted devices perform best for your targeted inventory.
Cross Device If you enabled cross-device, shows the estimated gain in reach that was attributable to cross-device user tracking.
Targeting Breakdown Visualizes an overview of the data broken down by dimensions, so you can quickly understand where drop-off is occurring, especially when your Total Estimated Reach is low.