Clicktrackers feed
You can use click trackers to track user clicks on creatives served by third-party ad servers (rather than by Xandr). This reporting feed provides data on those external clicks.
Note
Each row returned is for a single click event.
How to fetch this feed?
For instructions on how to fetch the clicktrackers feed, see the example on the Bulk Reporting Feeds page, but set the "report_type" to "clicktrackers" and build your request using the fields shown below.
Dimensions
| Column | Type | Example | Description |
|---|---|---|---|
hour |
timestamp | 2012-02-24 12:00 |
The year, month, day, and hour of the external click. |
day |
timestamp | 2012-02-24 |
The year, month, and day of the external click. |
month |
timestamp | 2012-02 |
The year and month of the external click. |
datetime |
timestamp | 2012-02-24 12:52:55 |
The year, month, day, hour, minute, and second of the external click. |
advertiser_id |
int | 36224 |
The ID of the advertiser that owns the click tracker. |
auction_id |
int | 7562841545137044238 |
The ID used by Xandr for the external click event. |
line_item_id |
int | 70411 |
The ID of the line item to which the click tracker is associated. |
insertion_order_id |
int | 2983 |
The ID of the insertion order to which the line item is associated. If 0, the line item is not associated to an insertion order. |
member_id |
int | 536 |
The ID of the member to which the advertiser belongs. |
pricing_type |
enum | "cpm" |
The way the member is paid by the advertiser. Possible values: "none", "cpm", "cpc", "cpa", "cost_plus_cpm", or "cost_plus_margin". |
publisher_id |
int | 114370 |
The ID of the publisher to which the click tracker is associated. |
site_domain |
string | "test-domain.com" |
The domain where the external click occurred. |
tag_id |
int | 690240 |
The ID of the placement to which the click tracker is associated. If 0, the click tracker is not associated to a placement. |
tracker_id |
int | 22 |
The ID of the click tracker. |
user_id |
int | 5809746384815353833 |
The ID used by Xandr for the user who clicked. If not known, this is 0. |
Metrics
| Column | Type | Example | Formula | Description |
|---|---|---|---|---|
commission_cpm |
money | 0.25 |
commission_cpm | The cpm that the member pays a broker. This is set at the line item. |
commission_revshare |
money | 0 |
commission_revshare | The revshare that the member pays a broker. This is set at the line item. |
media_buy_cost |
money | 0.25 |
media_buy_cost | The amount paid for the external click. The third-party ad server passes this in the "ancost" parameter of the click tracker's query string. |
media_buy_rev_share_pct |
double | 0.1 |
media_buy_rev_share_pct | The percentage of revenue that the member pays the publisher. |
revenue_value |
money | 5.00 |
revenue_value | The amount that the advertiser pays the member. This is set at the line item. |