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Platform Reporting on Industry IDs provides an insight into the delivery, performance and unique reach across Industry IDs (RampID, NetID, UID2) alongside device based IDs. The Identifiers-ID Combination Report allows you to understand the breakout and overlap of cookies and IDs across impressions. This view allows you to view impressions and associated metrics per combination of ID types.
You can use the report to determine the following:
- The type of IDs present on your purchased impressions.
- The clear distribution of impressions.
- The performance metrics for various combinations of ID types.
Note
This report does not generate any information on uniques.
Time frame
The report_interval
field in the JSON request can be set to one of the following:
- custom
- current_hour
- last_hour
- today
- yesterday
- last_48_hours
- last_7_days
- month_to_date
- quarter_to_date
- lifetime
To run a report for a custom time frame, set the start_date
and end_date
fields in your report request. For more details about these fields, see Report Service.
Data retention period
This report's data is retained for 90 days. For more information about how quickly reporting data is processed, see Availability of Reporting Data.
Dimensions
Important
- The Filter? column shows whether a dimension can be used as a filter as well as being used to group by.
- Some dimensions have attributes. Dimension attributes are a more granular element of data about the parent dimension. If a dimension has attributes, the name of its attributes will appear below it using the following syntax:
"Dimension_Name:Attribute_Name"
. - For all revenue fields, the currency is defined by the
Buying Currency
field.
Column | Type | Filter? | Example | Description |
---|---|---|---|---|
advertiser_currency |
string | Yes | "USD" |
The advertiser currency. |
advertiser_exchange_rate |
numeric | No | 3.4 |
The advertiser exchange rate |
advertiser_id |
int | Yes | 123 |
The id of the advertiser for which impression was purchased. |
advertiser_name |
string | no | "My advertiser" |
The name of the advertiser for which impression was purchased. |
bidder |
string | Yes | "My bidder(123)" |
The bidder that bought the impression. |
billing_period_id |
int | No | 1234 |
The insertion order's billing period. |
buyer |
string | Yes | "My Network" |
The buyer of the impression. |
creative_id |
int | Yes | 123 |
The creative that we're reporting on the frequency and/or recency of. |
datetime |
time | No | "2010-02-01 06:00:00" |
Time is rounded by the hour. |
deal_alias |
string | No | "My deal" |
The Deal Alias associated with the given Deal. |
deal_id |
int | Yes | 123 |
The Deal delivered against. |
device_type |
string | Yes | "tablet" |
The device type on which creative is displayed to the end-users such as mobiles, laptops, tablets, etc. |
flight_id |
int | No | 123456 |
The start and end date of flight in a billing period under an insertion order. |
geo_country |
string | Yes | "US" |
The targeted country/region of the advertisement. |
id_types |
string | No | The individual identifier combinations that are available in the auction. See possible values below. | |
imp_type |
string | Yes | "Blank" |
The type of impression. |
insertion_order |
string | No | "My Insertion Order" |
The name of insertion order under which the impression was purchased. |
insertion_order_id |
int | Yes | 648359 |
The id of insertion order under which the impression was purchased. |
line_item |
int | Yes | 12345 |
The id of line item under which the impression was purchased. For more information about line items, see Working with Line Items. |
line_item_name |
string | No | "My Line Item" |
The name of line item under which the impression was purchased. For more information about line items, see Working with Line Items. |
media_type |
int | No | - "Banner" - "Pop" - "Interstitial" - "Video" - "Text" - "Expandable" - "Skin" |
The media type is the general display style of the creative. |
publisher |
string | No | "Newscorp (321)" |
The publisher on whose inventory this impression occurred. |
placement |
string | No | "Ivillage 160x600 (456)" |
The name and ID of the placement through which this impression occurred. |
placement_group |
string | Yes | My Placement Group |
The placement group name. |
seller |
string | Yes | The seller of the impression. | |
split_id |
int | No | 1234 |
The ID of the split that purchased the impressions in this data set. Splits are only applicable to augmented line items. For any rows with a campaign name, the Split column (if included) will be null. |
split_name |
string | No | "My Split" |
The name of the split that purchased the impressions in this data set. Splits are only applicable to augmented line items. For any rows with a campaign name, the Split column (if included) will be null. |
supply_type |
string | Yes | "web" |
The supply type is the method of rendering the creative on a device. For example, for mobiles or tablets, the supply type is a mobile app whereas for laptops or desktops it is a web app. |
id_types
possible values
Dimension Options | Rules |
---|---|
UID2 |
UID2 is available on the ad request. |
RampID |
Ramp ID is available on the ad request. |
NetID |
Net ID is available on the ad request. |
Device ID |
Traditional device ID and cookie available on the ad requests. |
UID2-RampID |
Both UID2 and Ramp ID are available on the ad request. |
UID2-NetID |
Both UID2 and NetID are available on the ad request. |
RampID-NetID |
Both RampID and NetID are available on the ad request. |
UID2-Cookie/Device ID |
Both UID2 and Cookie/Device ID are available on the ad request. |
RampID-Cookie/Device ID |
Both RampID and Cookie/Device ID are available on the ad request. |
NetID-Cookie/Device ID |
Both NetID and Cookie/Device ID are available on the ad request. |
UID2-RampID-NetID |
UID2, RampID and NetID are available on the ad request. |
UID2-RampID-Cookie/Device ID |
UID2, RampID and Cookie/Device ID are available on the ad request. |
UID2-NetID-Cookie/Device ID |
UID2, NetID and Cookie/Device ID are available on the ad request. |
RampID-NetID-Cookie/Device ID |
RampID, NetID and Cookie/Device ID are available on the ad request. |
Device ID (or Cookie Only) |
Traditional device ID and cookie available on the ad requests. |
UID2-RampID-NetID-Cookie |
UID2, RampID, NetID and Cookie/Device ID are available on the ad request. |
No ID |
No industry ID or ANID at time of auction or opt out. |
Metrics
Note
When values of a metric are displayed as percentages in the UI, they will be displayed as decimals when you export the report.
Column | Type | Filter? | Formula | Example | Description |
---|---|---|---|---|---|
media_cost |
money | Yes | MEDIA_COST_DOLLARS | $450.00 |
Default: True The total media cost. |
imps |
int | Yes | 125,000 |
Default: True The total number of impressions. |
|
clicks |
int | Yes | 123456 |
Default: True The total number of clicks. |
|
reseller_revenue |
money | Yes | reseller_revenue | 0 |
The revenue from resold impressions. This is only populated when the impression type is resold. |
revenue |
money | Yes | booked revenue + reseller revenue | The sum of booked revenue and reseller revenue. | |
booked_revenue_cpm |
booked revenue / imps * 1000 | The booked revenue per 1000 impressions. | |||
resold_cpm |
reseller_revenue / imps * 1000 | The resold revenue per 1000 impressions. | |||
media_cost_cpm |
The media cost per 1000 impressions. | ||||
revenue_cpm |
reseller_revenue + booked_revenue / imps * 1000 | The revenue per 1000 impressions. | |||
eCPC |
money | Yes | (MEDIA_COST_DOLLARS / CLICKS) | $1.4 |
Default: True The average CPC. |
eCTR |
double | Yes | (eCTR: clicks / total imps) | 0.0002 |
Default: True The average Click-Through Rate. |
Examples
The JSON file should include the report_type
of seller_slot_video_report_network
, as well as the columns (dimensions and metrics) and report_interval
that you want to retrieve. You can also filter for specific dimensions, define granularity (month
, day
), and specify the format in which the data should be returned (csv
, excel
, or html
). For a full explanation of fields that can be included in the JSON file, see the Report Service.
Create the JSON report request
$ cat identity_reporting_combination
{
"report": {
"report_type":"identity_reporting_combination",
"columns": [
"id_type_combinations",
"imps",
"clicks",
"cost",
"eCPC",
"eCPM",
"eCTR"
],
"report_interval": "last_48_hours",
"format":"csv"
}
}
POST
the JSON request to get back a report ID
$ curl -b cookie -c cookie -s -d @identity_reporting_combination "https://api.appnexus.com/report"
{
"response": {
"report_id": "52bf975d78de81b6f73035424d3d7b3d",
"status": "OK",
"dbg_info": {
"user::read_limit": 100,
"user::write_limit": 60,
"read_limit": 100,
"write_limit": 60,
"user::read_limit_seconds": 60,
"user::write_limit_seconds": 60,
"read_limit_seconds": 60,
"write_limit_seconds": 60,
"instance": "49.bm-report-processor.prod.nym2",
"version": "1.73.242",
"time": 895.90907096863,
"start_microtime": 1688482631,
"warnings": [],
"api_cache_hit": "0",
"output_term": "report_id"
}
}
}
Retrieve the status of the report
Make a GET
call with the report ID to retrieve the status of the report. Continue making this GET
call until the execution_status
is "ready"
. Then use the report-download service to save the report data to a file, as described in the next step.
$ curl -b cookie -c cookie -s "https://api.appnexus.com/report?id=52bf975d78de81b6f73035424d3d7b3d"
{
"response": {
"status": "OK",
"report": {
"id": "52bf975d78de81b6f73035424d3d7b3d",
"name": "",
"created_on": "2023-07-04 14:57:11",
"cache_hit": false,
"fact_cache_hit": false,
"fact_cache_error": "",
"json_request": "{\"report\":{\"report_type\":\"identity_reporting_combination\",\"columns\":[\"id_type_combinations\",\"imps\",\"clicks\",\"cost\",\"eCPC\",\"eCPM\",\"eCTR\"],\"report_interval\":\"last_48_hours\",\"format\":\"csv\",\"grouping\":{\"additional_grouping_sets\":[],\"unselected_implicit_groupings\":[],\"additional_groups_on_bottom\":true},\"timezone\":\"UTC\",\"filters\":[{\"member_id\":\"668\"}],\"reporting_decimal_type\":\"decimal\",\"use_cache\":true},\"extraction_version\":\"refactored\",\"end_date\":1688479200,\"start_date\":1688306400,\"user_id\":\"200537\"}",
"header_info": "Report type: identity_reporting_combinations\nReport ID: 52bf975d78de81b6f73035424d3d7b3d\nRun at: 2023-07-04 15:00:03 UTC\nRequested Start date: 2023-07-02 15:00:00 UTC\nRequested End date: 2023-07-04 15:00:00 UTC\nTimezone: UTC\n",
"user_id": "200537",
"member_id": 0,
"bidder_id": 0,
"entity_id": 0,
"row_count": 47,
"report_size": 5795,
"started_on": null,
"finished_on": null,
"query_time": null,
"url": "report-download?id=52bf975d78de81b6f73035424d3d7b3d"
},
"execution_status": "ready",
...
Download the report
To download the report data to a file, make another GET
call with the report ID, but this time to the report-download service. You can find the service and report ID in the url
field of the response to your previous GET
call. When identifying the file that you want to save to, be sure to use the file extension of the file format that you specified in your initial POST
.
curl -b cookie -c cookie -s "https://api.appnexus.com/report-download?id=52bf975d78de81b6f73035424d3d7b3d" > identity_reporting_combination.csv
Note
- If an error occurs during download, the response header will include an HTTP error code and message. Use
-i
or-v
in your call to expose the response header. - There is a limit of 100,000 rows per report when you download them as XLSX and Excel file.