Bulk importer guidelines for creatives

Please adhere to these general guidelines:

  • Please do not rename the Creatives sheet within the bulk importer template.
  • When adding custom date range details to the Start Date and End Date columns, leave the cells that are on the same row as the other creative details empty.
  • If adding multiple start dates and end dates, be sure to place each individual date on separate rows.
  • If a creative does not apply to all flights and does not have a custom date range, the creative identifier must also be entered on the Line Items sheet in the corresponding Flight Creatives column.

Temporary ID information

Column Name Description Potential Values Mandatory Examples
LI Temporary Id Specifies the identifier used to link a creative to a parent line item within the spreadsheet. This is a placeholder value and will not be the actual identifier of the newly-created object. Alphanumeric value No example123

Creative setup

Column Name Description Potential Values Mandatory Examples
Line Item Id Specifies the identifier of the existing line item that the creative will be associated to. Numeric value No 1234
Line Item Name Specifies the name of the line item. Characters No My line item
Creative Id Specifies the identifier assigned to the creative. Numeric value Yes 1234
Weight Specifies a designated prioritization that will be given to the creative over other creatives with identical dimensions. Numeric value (1-999) No 1
Applies To All Flights Specifies whether a creative should be applied to all flights of the associated line item. - TRUE
- FALSE
Yes FALSE
Start Date Specifies the start date of the custom date range. Date/time

Use the YYYY-MM-DD hh:mm:ss format. Excel will try to auto format the date to MM/DD/YYYY, which is also accepted but will be less accurate. Hours should be based on the UTC time zone.
No 2018-11-09 00:00:00
End Date Specifies the end date of the custom date range. Date/time

Use the YYYY-MM-DD hh:mm:ss format. Excel will try to auto format the date to MM/DD/YYYY, which is also accepted but will be less accurate. Hours should be based on the UTC time zone.
No 2018-11-15 23:59:59