Microsoft Invest - In-Market audiences

Microsoft In-market Audiences are curated lists of users determined to be in market and ready to buy within a particular category. These segments are based on Microsoft’s unique intent signals, including search on Bing and user activity on Microsoft solutions. The power of search behavior indicates that the audiences have a high probability of conversion.

In-market Audiences are global, and available in more than 90 markets. Take a look at this up-to-date list for all the available in-market audience segments.

Set up Microsoft segment targeting on a Line item

1. Select the Audience & Location Targeting subsection option on the left pane within the Create New Line Item screen or Edit Line Item screen.
2. An Audience and Location Segments panel is displayed on the right. Now, select Microsoft from the targeting modal.
3. Select a segment on the left to start building your audience.

Set up Microsoft segment targeting on a split

1. Select a split by checking the box next to it to edit the Targeting
2. In the Edit Split pane, choose Segments from the Select Targeting dropdown menu.
3. Select the Microsoft tab to view available audiences.

   Note

   If the Microsoft tab isn't visible, click the horizontal ellipsis icon and select Microsoft from the dropdown menu.

4. Select a segment on the left to start building your audience.
5. Click Apply.

Special considerations for Microsoft In-Market audiences

Due to the proprietary nature of this data, there will be a set of data protections applied to line items when targeting Microsoft In-Market Audiences.

Area of Impact	Description of Impact
Measurement	Integral Ad Science (IAS) viewability/verification measurement seamlessly integrates with line items targeting Microsoft In-Market Audiences. To utilize this feature, apply your IAS JavaScript pixels to the hosted creatives you wish to run. Advertiser and member-level pixels are also compatible. If your IAS pixels are already configured, no further action is required! Other supported measurement integrations include Circana and Adsquare. No other measurement integrations are currently supported when using Microsoft Audiences.
Creative	Creatives must be hosted, non-HTML5. Third-party pixels are restricted as follows: Image URL and Raw URL pixel types are supported and fired server-side. Note: Server-side firing may result in reporting inconsistencies, as the calls come from a server rather than a user's browser/device. The user agent will appear as "Microsoft Advertising Count" and has been added to the IAB list of valid browsers. IAS JavaScript pixels are supported. Other HTML URL, JavaScript URL and Raw JavaScript pixel types will be blocked at auction time. Certain creative macros will be blocked at auction time (see list of LLD restricted fields below). Segment pixels will be blocked at auction time.
Reporting	Log level data feeds containing auction data will have the following set of fields obfuscated or removed completely: Time stamp User ID 64 IP Address Operating System Browser Latitude Longitude Device ID Extended IDs The Advertiser Attributed Conversions report will have the following set of fields obfuscated or removed for impression events associated with line items targeting Microsoft Audiences: Time stamp Auction ID