Microsoft Invest - In-Market audiences
Microsoft In-market Audiences are curated lists of users determined to be in market and ready to buy within a particular category. These segments are based on Microsoft’s unique intent signals, including search on Bing and user activity on Microsoft solutions. The power of search behavior indicates that the audiences have a high probability of conversion.
In-market Audiences are global, and available in more than 90 markets. Take a look at this up-to-date list for all the available in-market audience segments.
Set up Microsoft segment targeting on a line item
- Click on the Audience & Location Targeting subsection option on the left pane within the Create New Line Item screen or Edit Line Item screen.
- An Audience and Location Segments panel is displayed on the right. Now, click on Microsoft from the targeting model.
- Select a segment on the left to start building your audience.
- Click Save.
Special considerations for Microsoft In-Market audiences
Due to the proprietary nature of this data, there will be a set of data protections applied to line items when targeting Microsoft In-Market Audiences.
Area of Impact | Description of Impact |
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Splits | Microsoft audiences cannot currently be targeted within splits or custom models. |
Measurement | Integral Ad Science (IAS) viewability/verification measurement seamlessly integrates with banner and video line items targeting Microsoft In-Market Audiences. To utilize this feature, apply your IAS JavaScript pixels to the hosted banner and video creatives you wish to run. Advertiser and member-level pixels are also compatible. If your IAS pixels are already configured, no further action is required! Note: Support for IAS viewability/verification for native creatives will be available soon. No other measurement integrations are currently supported when using Microsoft Audiences. |
Creative |
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Reporting | Log level data feeds containing auction data will have the following set of fields obfuscated or removed completely:
The Advertiser Attributed Conversions report will have the following set of fields obfuscated or removed for impression events associated with line items targeting Microsoft Audiences:
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