Microsoft Invest - Sources of Planner information
Impression estimates are based on a seven-day sample of data, defined at the daily level. Planner stores seven days' worth of samples, resulting in a rolling weekly snapshot that is updated once per day.
The following table shows the scale of historical data underlying the estimates:
Period | Scale of Data |
---|---|
Daily | 10 million auctions/users from the past day |
Weekly | 20 million impressions/users from the past 7 days |
Planner data providers
Planner supports real-time data provider segments from the Microsoft Advertising Real-Time Signals Service (RTSS) as well as the following brand safety/contextual data providers:
- comScore
- IAS
- Grapeshot
- DoubleVerify
- Peer39
- Adloox
- Factual