Microsoft Invest - Sources of Planner information

Impression estimates are based on a seven-day sample of data, defined at the daily level. Planner stores seven days' worth of samples, resulting in a rolling weekly snapshot that is updated once per day.

The following table shows the scale of historical data underlying the estimates:

Period Scale of Data
Daily 10 million auctions/users from the past day
Weekly 20 million impressions/users from the past 7 days

Planner data providers

Planner supports real-time data provider segments from the Microsoft Advertising Real-Time Signals Service (RTSS) as well as the following brand safety/contextual data providers:

  • comScore
  • IAS
  • Grapeshot
  • DoubleVerify
  • Peer39
  • Adloox
  • Factual