Microsoft Invest - Universal pixel rule conditions
The topics below discuss the universal pixel rule conditions along with examples.
Available conditions
| Condition Type | Condition Elements | Description | Comparisons | Keyword |
|---|---|---|---|---|
| View any page | View any page | Whenever the pixel is loaded this will be true. | n/a | n/a |
| URL | - View a domain - View a path - View a Qstring - View a URL |
The referrer URL on the call to universal pixel. | - contains - doesn't contain - equals - doesn't equal |
The string that will be matched on the selected URL component with the selected operator. |
| Standard Events | - Page View - Landing page - Item view - Add to cart - Initiate checkout - Add payment info - Purchase - Lead |
There can only be a single event per action on universal pixel. You will see no loads if you combine two event conditions with an AND operator. | n/a | n/a |
| Parameters | - Item ID - Item name - Item type |
- contains - doesn't contain - equals - doesn't equal |
The string that will be matched on the selected parameter with the selected operator. | |
| Parameters | - Event Value | - greater than - greater than or equals - less than - less than or equals - equals - doesn't equal |
The value parameter will be compared to a single value entered in on the condition |
Examples
| Include users who | Example URL |
|---|---|
| View a complete URL like "www.xandr.com" | www.xandr.com |
| View a URL with a domain of "Microsoft Advertising" | www.xandr.com and https://www.xandr.com/careers |
| View a URL with "careers" in the path | https://www.xandr.com/careers |
| View a URL with "software" in the query string | https://www.xandr.com/careers?queryString=software |