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You can associate one or more insertion orders to the programmatic guaranteed line item, create a deal for a buyer, as well as set an ad type, name, and state, all from the Basic Setup section.
Associate insertion orders to the line item by doing the following:
Click Edit in the line item and in Edit Line Item screen, click on pencil icon in the Insertion Orders box.
A list of corresponding insertion orders displays automatically.
Search for additional existing insertion orders if necessary.
Select the corresponding check marks to associate the necessary insertion orders that display.
Note
To use PG selling line items, you need to create and associate a seamless insertion order with no end date, no budget, and an Impression revenue type.
Click Save.
Select the appropriate Ad Type.
Note
You can currently only use banner creatives in your PG deal without Microsoft Advertising representative assistance. If you'd like to use other creative types, please contact your Microsoft Advertising account representative.
- Banner
- Video (Audio)
- Native
The ad type must match the type of creative(s) that the buyer intends to traffic.
If you want, enable Roadblocking.
- Select a size for the Master creative.
- Select a size for the Companion creative.
- If necessary, click Add Companions to include additional companion creatives and select their sizes.
Roadblocking allows buyers to serve multiple creatives together on the same page. When you use seller tags to conduct a single auction for multiple ad slots on a page, you can serve multiple linked creatives.
Note
Programmatic roadblocks are currently a Closed Beta feature, so some clients don't have access to it. If you'd like access to this feature, please contact your account representative.
Specify the ad size(s) of your banner creatives (required only if you selected Banner for Ad Type).
Click the pencil icon.
Choose either Include all sizes or Specific sizes...
You will be asked to select Standard and/or Custom ad sizes if you chose Specific sizes....
Click Save.
Enter the name you will use to search for and report on the line item.
Click +External Code and enter a code if you want to report on a line item using your own code (rather than the internal ID that Microsoft Advertising assigns automatically).
External codes must follow these guidelines:
- They can contain only alphanumeric characters, periods, underscores, or dashes.
- Codes are not case-sensitive (upper- and lower-case characters are treated the same).
- No two objects can use the same code per advertiser. For example, two line items cannot both use code "ABC."
Set the State.
Create a deal.
Enter a Deal Name.
Select Buyers - Click Edit under Buyer to choose buyers for your new deal.
On the Select Buyer screen, select your desired buyers (you can search by Name and ID).
Warning
After creating the deal, you cannot change the selected buyer.
Click Add.
Code - (Optional) Enter a custom deal code in Code (typically used by external buyers for deal mapping).
Description - (Optional) Enter a description for your deal in the Description box.
Enter a Fixed Price for Revenue Type.
Note
PG selling line items must have a CPM revenue type. Fixed Price pertains to deals where the line item competes in the auction at a fixed price whenever the buyer bids above that price.
Set a Budget.
Enter an amount for each flight and adjust the % of daily average allocation as necessary using the slider.
PG selling line items can only be set to Lifetime Budget.
Set Flight.
Enter your desired flight dates.
Note
Only one flight can be made currently for PG selling line items.
Choose a Priority.
Select a priority level (1-5: Open Auction, 6-20: Private Auction) for the PG selling line item in the Line Item Priority drop-down.
The priority level you set determines the Auction Type for the deal line item and the order in which bids are considered at auction. For more information, see Deal Auction Mechanics.
Note
PG selling line items require a Managed supply strategy.