Training
Learning path
Implement finance and operations apps - Training
Plan and design your project methodology to successfully implement finance and operations apps with FastTrack services, data management and more.
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The Floor Rules Manager allows you to set your network's preferred bid amount on a given impression. There are two kinds of floor rules:
Note
For more information on floors and how they work, see Working with Yield Management and Update Floor Rules.
To begin, select Partners > Yield Management > Floor Rules from the navigation menu.
Create a base rule to set hard and soft floors for all of the publisher's inventory.
Note
For more information on floors and how they work, see Working with Yield Management and Update Floor Rules.
Publisher-only clients: Select Partners > Yield Management > Floor rules in the menu bar, and then select a publisher if you are prompted.
All other clients: Select Publishers > Floor Rules in the menu bar, and then select a publisher if you are prompted.
Select a publisher when prompted. This opens the Floor Rule Manager.
Click Create New > Base Rule to open the Create New Base Floor Rule window.
Note
You can only create one base rule. If a base rule exists, you will not be able to create a new base rule. Instead, you can edit or delete the existing rule.
Under Basic Settings, the Name is set to Base Rule and the Priority is set to 1. This means any existing conditional rules will take precedence over the base rule. You can also add:
Important
Floor Optimization is currently in a closed Beta. We are working to roll this feature out to more clients.
Enter the net floor values for the base rule and select the type of bids that the rule will apply to.
Hard Floor - (Required) Enter a hard floor value, which is the minimum net amount the network will accept for placing a creative. If this price is not met then no bids are accepted and the auction ends without a winner, or a default creative is served.
Important
If you enter a hard floor, be sure to set up a default creative for your placements. If no bid meets your hard floor, your default creative will serve. If you do not have a default creative, a PSA will serve.
Soft Floor - After you enter a hard floor, you can optionally enter a soft floor value, which is the lowest net price you are willing to price-reduce a bid to. In a second-price auction, the winning bidder pays the greater of the two between the soft floor price and the second bidder's bid.
Floor Optimization - Instead of entering a soft floor, you can turn on Floor Optimization, which use algorithms to move floors up and and down depending on market conditions, but never allow the amount to go below the hard floor.
Note
Soft floors are not available when Floor Optimization is turned on. Floor Optimization makes soft floors unnecessary because Optimal Floors automatically adjust in response to market conditions. For more information, see Floor Optimization.
Floor Price Applies To - Select the type of bids that the floor rule will apply to:
Note
The rule will not apply to learn bids from your managed advertisers when your inventory prefers learn bids.
Click Advanced Settings to enter these additional settings:
reserve_price
field (as per Placement Tag Parameters and Target Video Attributes via Query String Parameters) or via the ad request bidfloor
parameter (as per Incoming Bid Request from SSPs). The reserve
parameter that publishers pass must be greater than the existing hard floor in order to override it.Once you have entered the rule details, click Save at the bottom of the screen. The rule will then be displayed under Base Rule on the Floor Rule Manager screen.
Create a conditional rule to set hard and soft floors for specific impressions. You can target floors based on impression frequency, geography, segment, specific placement, category, placement size, buyer, brand, or creative category.
Publisher-only clients: Select Partners > Yield Management > Floor rules in the menu bar, and then select a publisher if you are prompted.
All other clients: Select Publishers > Floor Rules in the menu bar, and then select a publisher if you are prompted.
Select a publisher when prompted. This opens the Floor Rule Manager.
Click Create New > Conditional Rule.
Under Basic Settings, enter the following:
Important
Floor Optimization is currently in a closed Beta. We are working to roll this feature out to more clients.
Enter the net floor values for the base rule and select the type of bids that the rule will apply to.
Hard Floor - (Required) Enter a hard floor value, which is the minimum net amount the network will accept for placing a creative. If this price is not met then no bids are accepted and the auction ends without a winner, or a default creative is served.
Note
If you enter a hard floor, be sure to set up a default creative for your placements. If no bid meets your hard floor, your default creative will serve. If you do not have a default creative, a PSA will serve.
Soft Floor - After you enter a hard floor, you can optionally enter a soft floor value, which is the lowest net price you are willing to price-reduce a bid to. In a second-price auction, the winning bidder pays the greater of the two between the soft floor price and the second bidder's bid.
Floor Optimization - Instead of entering a soft floor, you can turn on Floor Optimization, which use algorithms to move floors up and and down depending on market conditions, but never allow the amount to go below the hard floor.
Note
Soft floors are not available when Floor Optimization is turned on. Floor Optimization makes soft floors unnecessary because Optimal Floors automatically adjust in response to market conditions. For more information, see Floor Optimization.
Floor Price Applies To - Select the type of bids that the floor rule will apply to:
Note
The rule will not apply to learn bids from your managed advertisers when your inventory prefers learn bids.
Under Targeting, you can select the types of users you would like the rule to apply to. See Floor Rule Targeting for details on the different types of targeting available.
Click the + next to Advanced Settings to open the panel to complete two optional items:
reserve/bidfloor
parameter that publishers pass must be greater than the existing hard floor in order to override it for the given action.Once you have entered the rule details, click Save at the bottom of the screen. The rule will then display in the conditional rule area on the Floor Rule Manager screen.
Training
Learning path
Implement finance and operations apps - Training
Plan and design your project methodology to successfully implement finance and operations apps with FastTrack services, data management and more.
Documentation
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