Floor rule
Note
This feature is part of a functionality that is currently in Beta. It is still under development and may be subject to change without notice. Contact your Microsoft Advertising Account Representative to get enabled.
A floor can be thought of as the minimum price a network or publisher would like to receive for a creative. Floor Rule name is the name configured for the Yield Management floor that caused the block. Drill down of this feature shows the impact on specific buyers.
Note
We recommend reviewing floors (at least quarterly) so that they are set at parity with other SSP platforms for the same supply.
Filter
Clicking on Filter next to Floor Rules opens a small window with the following fields:
| Filter | Description |
|---|---|
| Floor rule | Minimum price a network or publisher like to receive for a creative. |
| Media type | Native, Banner or Video creative |
| Placement Group | Is part of the inventory structure and can be used to group placements within a publisher. |
| Publisher | An object within our system to group inventory, normally by publication. |
Steps to make changes in the graph and the table that follows it:
- The filter has features specific to Floor Rules.
- Clicking on Apply updates the graph and the table that appears after that.
- The graph is configurable so you can choose what you want to plot on the graph, whether it is Blocked Bid Value, Error Count or Avg CPM.
- You can group the data on the basis of Publisher, Floor Rule, Media type or Placement group.
- You can also select how you want the graph to be displayed whether as a Bar chart or a time series Area chart.
- Hovering on the chart will give you information on the chart at that position.
- The chart helps you quickly examine issues in aggregate to decide where to focus.
The floor rules chart
The chart enables comparison by floor along with other general dimensions seen in ad quality.
Overview
There are three dropdowns under Overview. Selection in these dropdowns will decide the appearance of the chart.
| Dropdown | Description |
|---|---|
| Compare relative scale and observe trends | View as Bar chart to compare how the metrics compare between the grouping you have selected. You can view as Area chart to see how the groupings changed over time. It specifies if there are spikes or consistent behaviour. |
| How you want the data grouped | Focuses on how you want the data to be grouped. Grouping can be done on the basis of Publisher, Floor Rule, Media type or Placement group. |
| Which metric is of interest | To get the metric of interest, choose between Blocked Bid value, Error Count and Avg CPM. |
Floor rules
Floor Rules enables you to view the floors with the biggest impacting blocks and how much this is changing week over week. The Floor Rules table have columns listed in the table below:
| Field | Description |
|---|---|
| % Δ Blocked Bid Value | The percentage change in the total value of blocked bids over the selected time range. |
| Avg CPM | The average CPM of the bid rejections. |
| Blocked Bid Value | The total value of blocked bids within the selected time range. |
| Buyer | The Microsoft Advertising member seat that submitted the bid. |
| Error Count | The total number of bid rejections resulting from Ad Quality Rules. |
| Issue | Issues for a buyer on specific publishers. |
| Publisher | An object within our system to group inventory, normally by publication. |
| Δ Blocked Bid Value | The change in the total value of blocked bids over the selected time range. |
Note
Click on any row to zoom into more contextual details on the block.
Floor rule information
Floor Rule Information enables you to view the settings for this floor rule.
History chart
History chart enables you to visualize the trends for Blocked Bid Value, Error Count and CPM.
Buyers table
Buyers table tells you who are the buyers most impacted by these blocks. It shows if there is an opportunity to speak with buyers and offer deals with more guided pricing terms.