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There are three ways to onboard your audience data:
Client-Side Segmentation: Allows you to build audience segments by placing client-side segment pixels on websites or creatives for simple audience targeting strategies.
Batch Server-Side Segmentation: Allows you to batch your users together and add them to segments in bulk, via the API.
Streaming Server-Side Segmentation: This method associates individual users to segments in close to real-time, via the API.
Note
At the moment, this feature is only available to a small group of Alpha testers. It will be released more widely over the course of the next several months.