Microsoft Monetize - Optimization guide - ALI

Augmented Line Item (ALI) optimization uses sophisticated algorithms to achieve your advertising goals as efficiently as possible, minimizing your time investment and maximizing return on ad spend. You tell us your business model and what you're trying to achieve and, with that information, we adjust our algorithms and back-end behaviors to achieve the desired outcome. Specifically, our optimization automatically manages pacing, budget allocation, inventory discovery, inventory valuation, and other tasks that software has the ability to do better than humans.

In this guide