Understanding multi-buyer deals
Multi-Buyer Deals provides sellers with two different ways to set up deals with multiple buyers.
Multi-buyer deals offer the following benefits to sellers:
Sellers can set up a deal with multiple buyers. When sellers set up a deal, they can include a list of buyers rather than just one. Buyers encompass seats or members as well as entire DSPs. When a seller sets up a deal with eligible buyers on a DSP, they use the DSP’s bidder ID (not a proxy member ID of any kind).
Sellers can edit the buyers on a deal. Once a seller configures a deal, they can edit who the buyers are over the course of a deal.
Note
Some DSPs do not support changing the buyers once a deal has been registered on the DSP. Be sure to check with the buyer about what they support.
Sellers can better understand how DSPs are configured to buy on deals. The Buyer Targeting screen (see Set Up Multi-Buyer Deals) indicates whether a DSP is bidding with seats or members and it will enforce settings around whether that DSP supports multi-buyer or bidder-level deals. Microsoft Advertising enables DSPs on an individual basis to support either bidder-level (i.e., DSP-wide) or multi-buyer deals.
With multi-buyer deals, sellers can set up:
- Multi-buyer deals with multiple buyers (members or seats) across various DSPs. There’s no limit on the number of buyers that can be included on a deal.
- Bidder-level deals with all buyers in a multi-buyer enabled DSP.
For more information, see Set Up Multi-Buyer Deals.
Note
Each DSP has different levels of support for these features. A DSP might support both, only one, or neither of these options.