Microsoft Monetize - Universal Pixel object limits

There are limits for how many audiences, conversions, custom events, and parameters you can create, as well as a data size limit for information transmitted by the parameters for universal pixels.

Object limits

The table below shows the limits to the number of objects you can create.

Object Limit
Audiences 1000
Conversions 1000
Custom Events 100
Custom Parameters 100

Request limits

The table below shows the size limits for the information transmitted by parameters.

Request Limit
URL length 2000 characters
Items passed in an array per single parameter 200 items
Single parameter value 100 characters
Total number of parameters 100 parameters


If your application ID is longer than 200 characters, the request will be processed, but the ID will be truncated. Only the last 200 characters will be kept.