Working with payment rules

Payment Rules represent a financial agreement between a network and a publisher. A network may have a single payment rule for all impressions from a publisher, or it might have a base rule that serves as a default. More specific conditional rules can be defined that apply to individual impressions based on geography, frequency, or other targeting.

In this section

  • Create Payment Rules: Create base and conditional payment rules.
  • Update Payment Rules: View essential metrics about all payment rules under a publisher, get quick access to each payment rule's details, and duplicate, edit, or delete conditional payment rules.
  • Base and Conditional Rules: Learn about the relationship between base and conditional rules and how they are used for publisher payment rules and ad quality.