Supply Partners - IAB content taxonomy support
This page contains an extensive list of Interactive Advertising Bureau (IAB) content categories. However, support to theses content categories is driven by organization policies, legal and social guidelines and country specific laws.
Note
The specific version of the specs described here is a combination of IABv1 categorisation as well as codes from the Digital Audio Ad Serving Template (DAAST) (now deprecated and replaced by VAST).
Spec References:
| Xandr Creative Category Name | Xandr Creative Category ID | Category String | Taxonomy | Tier 1 | Tier 2 |
|---|---|---|---|---|---|
| Airlines | 1 | IAB20-3 | IAB V1.0 | Travel | Air Travel |
| Apparel | 2 | IAB18 | IAB V1.0 | Style & Fashion | Style & Fashion |
| Apparel | 2 | IAB18-3 | IAB V1.0 | Style & Fashion | Fashion |
| Apparel | 2 | IAB18-5 | IAB V1.0 | Style & Fashion | Clothing |
| Appliances | 3 | IAB10-1 | IAB V1.0 | Home & Garden | Appliances |
| Automotive and Vehicles | 4 | IAB2 | IAB V1.0 | Automotive | Automotive |
| Automotive and Vehicles | 4 | IAB2-1 | IAB V1.0 | Automotive | Auto Parts |
| Automotive and Vehicles | 4 | IAB2-10 | IAB V1.0 | Automotive | Electric Vehicle |
| Automotive and Vehicles | 4 | IAB2-11 | IAB V1.0 | Automotive | Hatchback |
| Automotive and Vehicles | 4 | IAB2-12 | IAB V1.0 | Automotive | Hybrid |
| Automotive and Vehicles | 4 | IAB2-13 | IAB V1.0 | Automotive | Luxury |
| Automotive and Vehicles | 4 | IAB2-14 | IAB V1.0 | Automotive | MiniVan |
| Automotive and Vehicles | 4 | IAB2-15 | IAB V1.0 | Automotive | Mortorcycles |
| Automotive and Vehicles | 4 | IAB2-16 | IAB V1.0 | Automotive | Off-Road Vehicles |
| Automotive and Vehicles | 4 | IAB2-17 | IAB V1.0 | Automotive | Performance Vehicles |
| Automotive and Vehicles | 4 | IAB2-18 | IAB V1.0 | Automotive | Pickup |
| Automotive and Vehicles | 4 | IAB2-19 | IAB V1.0 | Automotive | Road-Side Assistance |
| Automotive and Vehicles | 4 | IAB2-2 | IAB V1.0 | Automotive | Auto Repair |
| Automotive and Vehicles | 4 | IAB2-20 | IAB V1.0 | Automotive | Sedan |
| Automotive and Vehicles | 4 | IAB2-21 | IAB V1.0 | Automotive | Trucks & Accessories |
| Automotive and Vehicles | 4 | IAB2-22 | IAB V1.0 | Automotive | Vintage Cars |
| Automotive and Vehicles | 4 | IAB2-23 | IAB V1.0 | Automotive | Wagon |
| Automotive and Vehicles | 4 | IAB2-3 | IAB V1.0 | Automotive | Buying/Selling Cars |
| Automotive and Vehicles | 4 | IAB2-4 | IAB V1.0 | Automotive | Car Culture |
| Automotive and Vehicles | 4 | IAB2-5 | IAB V1.0 | Automotive | Certified Pre-Owned |
| Automotive and Vehicles | 4 | IAB2-6 | IAB V1.0 | Automotive | Convertible |
| Automotive and Vehicles | 4 | IAB2-7 | IAB V1.0 | Automotive | Coupe |
| Automotive and Vehicles | 4 | IAB2-8 | IAB V1.0 | Automotive | Crossover |
| Automotive and Vehicles | 4 | IAB2-9 | IAB V1.0 | Automotive | Diesel |
| Computers and Electronics | 5 | IAB10-6 | IAB V1.0 | Home & Garden | Home Theater |
| Computers and Electronics | 5 | IAB19 | IAB V1.0 | Technology & Computing | Technology & Computing |
| Computers and Electronics | 5 | IAB19-10 | IAB V1.0 | Technology & Computing | Computer Reviews |
| Computers and Electronics | 5 | IAB19-11 | IAB V1.0 | Technology & Computing | Data Centers |
| Computers and Electronics | 5 | IAB19-12 | IAB V1.0 | Technology & Computing | Databases |
| Computers and Electronics | 5 | IAB19-17 | IAB V1.0 | Technology & Computing | Home Video/DVD |
| Computers and Electronics | 5 | IAB19-28 | IAB V1.0 | Technology & Computing | Portable |
| Computers and Electronics | 5 | IAB19-29 | IAB V1.0 | Technology & Computing | Entertainment |
| Computers and Electronics | 5 | IAB19-5 | IAB V1.0 | Technology & Computing | Cameras & Camcorders |
| Computers and Electronics | 5 | IAB19-9 | IAB V1.0 | Technology & Computing | Computer Peripherals |
| Context Link Providers | 6 | N/A | N/A | N/A | |
| Cosmetics and Hygiene | 7 | IAB18-1 | IAB V1.0 | Style & Fashion | Beauty |
| Dating | 8 | IAB14-1 | IAB V1.0 | Society | Dating |
| Education | 9 | IAB4-2 | IAB V1.0 | Careers | College |
| Education | 9 | IAB5 | IAB V1.0 | Education | Education |
| Education | 9 | IAB5-1 | IAB V1.0 | Education | 7-12 Education |
| Education | 9 | IAB5-10 | IAB V1.0 | Education | Homeschooling |
| Education | 9 | IAB5-11 | IAB V1.0 | Education | Homework/Study Tips |
| Education | 9 | IAB5-12 | IAB V1.0 | Education | K-6 Educators |
| Education | 9 | IAB5-13 | IAB V1.0 | Education | Private School |
| Education | 9 | IAB5-14 | IAB V1.0 | Education | Special Education |
| Education | 9 | IAB5-15 | IAB V1.0 | Education | Studying Business |
| Education | 9 | IAB5-2 | IAB V1.0 | Education | Adult Education |
| Education | 9 | IAB5-3 | IAB V1.0 | Education | Art History |
| Education | 9 | IAB5-4 | IAB V1.0 | Education | Colledge Administration |
| Education | 9 | IAB5-5 | IAB V1.0 | Education | College Life |
| Education | 9 | IAB5-6 | IAB V1.0 | Education | Distance Learning |
| Education | 9 | IAB5-7 | IAB V1.0 | Education | English as a 2nd Language |
| Education | 9 | IAB5-8 | IAB V1.0 | Education | Language Learning |
| Education | 9 | IAB5-9 | IAB V1.0 | Education | Graduate School |
| Education | 9 | IAB6-3 | IAB V1.0 | Family & Parenting | Daycare/Pre School |
| Education | 9 | IAB19-7 | IAB V1.0 | Technology & Computing | Computer Certification |
| Employment | 10 | IAB4 | IAB V1.0 | Careers | Careers |
| Employment | 10 | IAB4-1 | IAB V1.0 | Careers | Career Planning |
| Employment | 10 | IAB4-11 | IAB V1.0 | Careers | Career Advice |
| Employment | 10 | IAB4-4 | IAB V1.0 | Careers | Job Fairs |
| Employment | 10 | IAB4-5 | IAB V1.0 | Careers | Job Search |
| Employment | 10 | IAB4-6 | IAB V1.0 | Careers | Resume Writing/Advice |
| Employment | 10 | IAB4-9 | IAB V1.0 | Careers | Telecommuting |
| Financial | 11 | IAB4-3 | IAB V1.0 | Careers | Financial Aid |
| Financial | 11 | IAB4-8 | IAB V1.0 | Careers | Scholarships |
| Financial | 11 | IAB9-18 | IAB V1.0 | Hobbies & Interests | Investors & Patents |
| Financial | 11 | IAB13 | IAB V1.0 | Personal Finance | Personal Finance |
| Financial | 11 | IAB13-1 | IAB V1.0 | Personal Finance | Beginning Investing |
| Financial | 11 | IAB13-10 | IAB V1.0 | Personal Finance | Retirement Planning |
| Financial | 11 | IAB13-11 | IAB V1.0 | Personal Finance | Stocks |
| Financial | 11 | IAB13-12 | IAB V1.0 | Personal Finance | Tax Planning |
| Financial | 11 | IAB13-3 | IAB V1.0 | Personal Finance | Financial News |
| Financial | 11 | IAB13-4 | IAB V1.0 | Personal Finance | Financial Planning |
| Financial | 11 | IAB13-5 | IAB V1.0 | Personal Finance | Hedge Fund |
| Financial | 11 | IAB13-7 | IAB V1.0 | Personal Finance | Investing |
| Financial | 11 | IAB13-8 | IAB V1.0 | Personal Finance | Mutual Funds |
| Financial | 11 | IAB13-9 | IAB V1.0 | Personal Finance | Options |
| Food and Drink | 12 | IAB8 | IAB V1.0 | Food & Drink | Food & Drink |
| Food and Drink | 12 | IAB8-1 | IAB V1.0 | Food & Drink | American Cuisine |
| Food and Drink | 12 | IAB8-11 | IAB V1.0 | Food & Drink | French Cuisine |
| Food and Drink | 12 | IAB8-12 | IAB V1.0 | Food & Drink | Health/Lowfat Cooking |
| Food and Drink | 12 | IAB8-13 | IAB V1.0 | Food & Drink | Italian Cuisine |
| Food and Drink | 12 | IAB8-14 | IAB V1.0 | Food & Drink | Japanese Cuisine |
| Food and Drink | 12 | IAB8-15 | IAB V1.0 | Food & Drink | Mexican Cuisine |
| Food and Drink | 12 | IAB8-16 | IAB V1.0 | Food & Drink | Vegan |
| Food and Drink | 12 | IAB8-17 | IAB V1.0 | Food & Drink | Vegetarian |
| Food and Drink | 12 | IAB8-2 | IAB V1.0 | Food & Drink | Barbecues & Grilling |
| Food and Drink | 12 | IAB8-3 | IAB V1.0 | Food & Drink | Cajun/Creole |
| Food and Drink | 12 | IAB8-4 | IAB V1.0 | Food & Drink | Chinese Cuisine |
| Food and Drink | 12 | IAB8-6 | IAB V1.0 | Food & Drink | Coffee/Tea |
| Food and Drink | 12 | IAB8-7 | IAB V1.0 | Food & Drink | Cuisine-Specific |
| Food and Drink | 12 | IAB8-8 | IAB V1.0 | Food & Drink | Desserts & Baking |
| Online Games | 13 | IAB9-25 | IAB V1.0 | Hobbies & Interests | Roleplaying Games |
| Healthcare | 14 | IAB4-7 | IAB V1.0 | Careers | Nursing |
| Healthcare | 14 | IAB6-9 | IAB V1.0 | Family & Parenting | Eldercare |
| Healthcare | 14 | IAB7-10 | IAB V1.0 | Health & Fitness | Brain Tumor |
| Healthcare | 14 | IAB7-11 | IAB V1.0 | Health & Fitness | Cancer |
| Healthcare | 14 | IAB7-12 | IAB V1.0 | Health & Fitness | Cholesterol |
| Healthcare | 14 | IAB7-13 | IAB V1.0 | Health & Fitness | Chronic Fatigue Syndrome |
| Healthcare | 14 | IAB7-14 | IAB V1.0 | Health & Fitness | Chronic Pain |
| Healthcare | 14 | IAB7-15 | IAB V1.0 | Health & Fitness | Cold & Flu |
| Healthcare | 14 | IAB7-16 | IAB V1.0 | Health & Fitness | Deafness |
| Healthcare | 14 | IAB7-17 | IAB V1.0 | Health & Fitness | Dental Care |
| Healthcare | 14 | IAB7-18 | IAB V1.0 | Health & Fitness | Depression |
| Healthcare | 14 | IAB7-19 | IAB V1.0 | Health & Fitness | Dermatology |
| Healthcare | 14 | IAB7-2 | IAB V1.0 | Health & Fitness | A.D.D. |
| Healthcare | 14 | IAB7-20 | IAB V1.0 | Health & Fitness | Diabetes |
| Healthcare | 14 | IAB7-21 | IAB V1.0 | Health & Fitness | Epilepsy |
| Healthcare | 14 | IAB7-22 | IAB V1.0 | Health & Fitness | GERD/Acid Reflux |
| Healthcare | 14 | IAB7-23 | IAB V1.0 | Health & Fitness | Headaches/Migraines |
| Healthcare | 14 | IAB7-24 | IAB V1.0 | Health & Fitness | Heart Disease |
| Healthcare | 14 | IAB7-26 | IAB V1.0 | Health & Fitness | Holistic Healing |
| Healthcare | 14 | IAB7-27 | IAB V1.0 | Health & Fitness | IBS/Crohn's Disease |
| Healthcare | 14 | IAB7-29 | IAB V1.0 | Health & Fitness | Incontinence |
| Healthcare | 14 | IAB7-3 | IAB V1.0 | Health & Fitness | AIDS/HIV |
| Healthcare | 14 | IAB7-30 | IAB V1.0 | Health & Fitness | Infertility |
| Healthcare | 14 | IAB7-31 | IAB V1.0 | Health & Fitness | Men's Health |
| Healthcare | 14 | IAB7-32 | IAB V1.0 | Health & Fitness | Nutrition |
| Healthcare | 14 | IAB7-33 | IAB V1.0 | Health & Fitness | Orthopedics |
| Healthcare | 14 | IAB7-34 | IAB V1.0 | Health & Fitness | Panic/Anxiety Disorders |
| Healthcare | 14 | IAB7-35 | IAB V1.0 | Health & Fitness | Pediatrics |
| Healthcare | 14 | IAB7-36 | IAB V1.0 | Health & Fitness | Physical Therapy |
| Healthcare | 14 | IAB7-37 | IAB V1.0 | Health & Fitness | Psychology/Psychiatry |
| Healthcare | 14 | IAB7-38 | IAB V1.0 | Health & Fitness | Senor Health |
| Healthcare | 14 | IAB7-4 | IAB V1.0 | Health & Fitness | Allergies |
| Healthcare | 14 | IAB7-40 | IAB V1.0 | Health & Fitness | Sleep Disorders |
| Healthcare | 14 | IAB7-41 | IAB V1.0 | Health & Fitness | Smoking Cessation |
| Healthcare | 14 | IAB7-43 | IAB V1.0 | Health & Fitness | Thyroid Disease |
| Healthcare | 14 | IAB7-45 | IAB V1.0 | Health & Fitness | Women's Health |
| Healthcare | 14 | IAB7-5 | IAB V1.0 | Health & Fitness | Alternative Medicine |
| Healthcare | 14 | IAB7-6 | IAB V1.0 | Health & Fitness | Arthritis |
| Healthcare | 14 | IAB7-7 | IAB V1.0 | Health & Fitness | Asthma |
| Healthcare | 14 | IAB7-8 | IAB V1.0 | Health & Fitness | Autism/PDD |
| Healthcare | 14 | IAB7-9 | IAB V1.0 | Health & Fitness | Bipolar Disorder |
| Healthcare | 14 | IAB8-10 | IAB V1.0 | Food & Drink | Food Allergies |
| Hotels | 15 | IAB20-18 | IAB V1.0 | Travel | Hotels |
| Home and Decor | 16 | IAB10 | IAB V1.0 | Home & Garden | Home & Garden |
| Home and Decor | 16 | IAB10-2 | IAB V1.0 | Home & Garden | Entertaining |
| Home and Decor | 16 | IAB10-3 | IAB V1.0 | Home & Garden | Environmental Safety |
| Home and Decor | 16 | IAB10-4 | IAB V1.0 | Home & Garden | Gardening |
| Home and Decor | 16 | IAB10-5 | IAB V1.0 | Home & Garden | Home Repair |
| Home and Decor | 16 | IAB10-7 | IAB V1.0 | Home & Garden | Interior Decorating |
| Home and Decor | 16 | IAB10-8 | IAB V1.0 | Home & Garden | Landscaping |
| Home and Decor | 16 | IAB18-6 | IAB V1.0 | Style & Fashion | Accessories |
| Internet Properties | 17 | IAB19-15 | IAB V1.0 | Technology & Computing | |
| Internet Properties | 17 | IAB19-18 | IAB V1.0 | Technology & Computing | Internet Technology |
| Internet Properties | 17 | IAB19-35 | IAB V1.0 | Technology & Computing | Web Search |
| Insurance | 18 | IAB13-6 | IAB V1.0 | Personal Finance | Insurance |
| Jewelry | 19 | IAB9-19 | IAB V1.0 | Hobbies & Interests | Jewelry Making |
| Jewelry | 19 | IAB18-4 | IAB V1.0 | Style & Fashion | Jewelry |
| Movies | 20 | IAB1-5 | IAB V1.0 | Arts & Entertainment | Movies |
| Movies | 20 | IAB9-28 | IAB V1.0 | Hobbies & Interests | Screenwriting |
| Music | 21 | IAB1-6 | IAB V1.0 | Arts & Entertainment | Music |
| Music | 21 | IAB9-16 | IAB V1.0 | Hobbies & Interests | Guitar |
| Music | 21 | IAB9-17 | IAB V1.0 | Hobbies & Interests | Home Recording |
| Office Supplies | 22 | IAB22-12 | DAAST | Shopping | Office supplies |
| Print and Publications | 23 | IAB1-1 | IAB V1.0 | Arts & Entertainment | Books & Literature |
| Print and Publications | 23 | IAB9-11 | IAB V1.0 | Hobbies & Interests | Comic Books |
| Print and Publications | 23 | IAB9-15 | IAB V1.0 | Hobbies & Interests | Getting Published |
| Retail | 24 | IAB22 | IAB V1.0 | Shopping | Shopping |
| Retail | 24 | IAB22-4 | IAB V1.0 | Shopping | Engines |
| Premium Services | 25 | IAB3 | IAB V1.0 | Business | Business |
| Sporting Goods | 26 | IAB17-45 | DAAST | Sports | Fitness |
| Telecommunications | 27 | IAB19-26 | IAB V1.0 | Technology & Computing | Palmtops/PDAs |
| Telecommunications | 27 | IAB19-6 | IAB V1.0 | Technology & Computing | Cell Phones |
| Telecommunications | 27 | IAB19-8 | IAB V1.0 | Technology & Computing | Computer Networking |
| Television | 28 | IAB1-7 | IAB V1.0 | Arts & Entertainment | Television |
| Toys/Games | 29 | IAB9-10 | IAB V1.0 | Hobbies & Interests | Collecting |
| Toys/Games | 29 | IAB9-5 | IAB V1.0 | Hobbies & Interests | Board Games/Puzzles |
| Toys/Games | 29 | IAB9-8 | IAB V1.0 | Hobbies & Interests | Chess |
| Travel Services | 30 | IAB20 | IAB V1.0 | Travel | Travel |
| Travel Services | 30 | IAB20-1 | IAB V1.0 | Travel | Adventure Travel |
| Travel Services | 30 | IAB20-12 | IAB V1.0 | Travel | Cruises |
| Travel Services | 30 | IAB20-17 | IAB V1.0 | Travel | Honeymoons/Getaways |
| Travel Services | 30 | IAB20-6 | IAB V1.0 | Travel | Budget Travel |
| Travel Services | 30 | IAB20-7 | IAB V1.0 | Travel | Business Travel |
| Travel Services | 30 | IAB20-9 | IAB V1.0 | Travel | Camping |
| Travel Destinations | 31 | IAB20-10 | IAB V1.0 | Travel | Canada |
| Travel Destinations | 31 | IAB20-11 | IAB V1.0 | Travel | Caribbean |
| Travel Destinations | 31 | IAB20-13 | IAB V1.0 | Travel | Eastern Europe |
| Travel Destinations | 31 | IAB20-14 | IAB V1.0 | Travel | Europe |
| Travel Destinations | 31 | IAB20-15 | IAB V1.0 | Travel | France |
| Travel Destinations | 31 | IAB20-16 | IAB V1.0 | Travel | Greece |
| Travel Destinations | 31 | IAB20-19 | IAB V1.0 | Travel | Italy |
| Travel Destinations | 31 | IAB20-2 | IAB V1.0 | Travel | Africa |
| Travel Destinations | 31 | IAB20-20 | IAB V1.0 | Travel | Japan |
| Travel Destinations | 31 | IAB20-21 | IAB V1.0 | Travel | Mexico & Central America |
| Travel Destinations | 31 | IAB20-22 | IAB V1.0 | Travel | National Parks |
| Travel Destinations | 31 | IAB20-23 | IAB V1.0 | Travel | South America |
| Travel Destinations | 31 | IAB20-24 | IAB V1.0 | Travel | Spas |
| Travel Destinations | 31 | IAB20-25 | IAB V1.0 | Travel | Theme Parks |
| Travel Destinations | 31 | IAB20-27 | IAB V1.0 | Travel | United Kingdom |
| Travel Destinations | 31 | IAB20-4 | IAB V1.0 | Travel | Australia & New Zealand |
| Travel Destinations | 31 | IAB20-5 | IAB V1.0 | Travel | Bed & Breakfasts |
| Travel Destinations | 31 | IAB20-8 | IAB V1.0 | Travel | By US Locale |
| Pharmaceuticals and Supplements | 32 | IAB7-25 | IAB V1.0 | Health & Fitness | Herbs for Health |
| Pets | 33 | IAB16 | IAB V1.0 | Pets | Pets |
| Pets | 33 | IAB16-1 | IAB V1.0 | Pets | Aquariums |
| Pets | 33 | IAB16-2 | IAB V1.0 | Pets | Birds |
| Pets | 33 | IAB16-3 | IAB V1.0 | Pets | Cats |
| Pets | 33 | IAB16-4 | IAB V1.0 | Pets | Dogs |
| Pets | 33 | IAB16-5 | IAB V1.0 | Pets | Large Animals |
| Pets | 33 | IAB16-6 | IAB V1.0 | Pets | Reptiles |
| Pets | 33 | IAB16-7 | IAB V1.0 | Pets | Veterinary Medicine |
| Software and Web Apps | 34 | IAB19-1 | IAB V1.0 | Technology & Computing | 3-D Graphics |
| Software and Web Apps | 34 | IAB19-13 | IAB V1.0 | Technology & Computing | Desktop Publishing |
| Software and Web Apps | 34 | IAB19-14 | IAB V1.0 | Technology & Computing | Desktop Video |
| Software and Web Apps | 34 | IAB19-16 | IAB V1.0 | Technology & Computing | Graphics Software |
| Software and Web Apps | 34 | IAB19-19 | IAB V1.0 | Technology & Computing | Java |
| Software and Web Apps | 34 | IAB19-2 | IAB V1.0 | Technology & Computing | Animation |
| Software and Web Apps | 34 | IAB19-20 | IAB V1.0 | Technology & Computing | JavaScript |
| Software and Web Apps | 34 | IAB19-21 | IAB V1.0 | Technology & Computing | Mac Support |
| Software and Web Apps | 34 | IAB19-22 | IAB V1.0 | Technology & Computing | MP3/MIDI |
| Software and Web Apps | 34 | IAB19-23 | IAB V1.0 | Technology & Computing | Net Conferencing |
| Software and Web Apps | 34 | IAB19-24 | IAB V1.0 | Technology & Computing | Net for Beginners |
| Software and Web Apps | 34 | IAB19-25 | IAB V1.0 | Technology & Computing | Network Security |
| Software and Web Apps | 34 | IAB19-27 | IAB V1.0 | Technology & Computing | PC Support |
| Software and Web Apps | 34 | IAB19-3 | IAB V1.0 | Technology & Computing | Antivirus Software |
| Software and Web Apps | 34 | IAB19-30 | IAB V1.0 | Technology & Computing | Shareware/Freeware |
| Software and Web Apps | 34 | IAB19-31 | IAB V1.0 | Technology & Computing | Unix |
| Software and Web Apps | 34 | IAB19-32 | IAB V1.0 | Technology & Computing | Visual Basic |
| Software and Web Apps | 34 | IAB19-33 | IAB V1.0 | Technology & Computing | Web Clip Art |
| Software and Web Apps | 34 | IAB19-34 | IAB V1.0 | Technology & Computing | Web Design/HTML |
| Software and Web Apps | 34 | IAB19-36 | IAB V1.0 | Technology & Computing | Windows |
| Software and Web Apps | 34 | IAB19-4 | IAB V1.0 | Technology & Computing | C/C++ |
| Non Profit | 35 | IAB11-7 | DAAST | Law, Gov't & Politics | Non Profit |
| Misc. Other | 36 | N/A | N/A | N/A | |
| Politics | 37 | IAB11-4 | IAB V1.0 | Law, Gov't & Politics | Politics |
| Politics | 37 | IAB11-5 | IAB V1.0 | Law, Gov't & Politics | Commentary |
| Religion | 38 | IAB23 | IAB V1.0 | Religion & Spirituality | Religion & Spirituality |
| Religion | 38 | IAB23-1 | IAB V1.0 | Religion & Spirituality | Alternative Religions |
| Religion | 38 | IAB23-10 | IAB V1.0 | Religion & Spirituality | Pagan/Wiccan |
| Religion | 38 | IAB23-2 | IAB V1.0 | Religion & Spirituality | Atheism/Agnosticism |
| Religion | 38 | IAB23-3 | IAB V1.0 | Religion & Spirituality | Buddhism |
| Religion | 38 | IAB23-4 | IAB V1.0 | Religion & Spirituality | Catholicism |
| Religion | 38 | IAB23-5 | IAB V1.0 | Religion & Spirituality | Christianity |
| Religion | 38 | IAB23-6 | IAB V1.0 | Religion & Spirituality | Hinduism |
| Religion | 38 | IAB23-7 | IAB V1.0 | Religion & Spirituality | Islam |
| Religion | 38 | IAB23-8 | IAB V1.0 | Religion & Spirituality | Judaism |
| Religion | 38 | IAB23-9 | IAB V1.0 | Religion & Spirituality | Latter-Day Saints |
| Video Games | 39 | IAB9-30 | IAB V1.0 | Hobbies & Interests | Video & Computer Games |
| Weight Loss | 41 | IAB7-44 | IAB V1.0 | Health & Fitness | Weight Loss |
| Cosmetic Procedures | 42 | IAB7-46 | DAAST | Health & Fitness | Cosmetic Surgery |
| Sexual Health | 43 | IAB7-39 | IAB V1.0 | Health & Fitness | Sexuality |
| Ringtones/Mobile Subscriptions | 50 | N/A | N/A | N/A | |
| Sports and Events | 51 | IAB17 | IAB V1.0 | Sports | Sports |
| Sports and Events | 51 | IAB17-1 | IAB V1.0 | Sports | Auto Racing |
| Sports and Events | 51 | IAB17-10 | IAB V1.0 | Sports | Figure Skating |
| Sports and Events | 51 | IAB17-11 | IAB V1.0 | Sports | Fly Fishing |
| Sports and Events | 51 | IAB17-12 | IAB V1.0 | Sports | Football |
| Sports and Events | 51 | IAB17-13 | IAB V1.0 | Sports | Freshwater Fishing |
| Sports and Events | 51 | IAB17-14 | IAB V1.0 | Sports | Game & Fish |
| Sports and Events | 51 | IAB17-15 | IAB V1.0 | Sports | Golf |
| Sports and Events | 51 | IAB17-16 | IAB V1.0 | Sports | Horse Racing |
| Sports and Events | 51 | IAB17-17 | IAB V1.0 | Sports | Horses |
| Sports and Events | 51 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Sports and Events | 51 | IAB17-19 | IAB V1.0 | Sports | Inline Skating |
| Sports and Events | 51 | IAB17-2 | IAB V1.0 | Sports | Baseball |
| Sports and Events | 51 | IAB17-20 | IAB V1.0 | Sports | Martial Arts |
| Sports and Events | 51 | IAB17-21 | IAB V1.0 | Sports | Mountain Biking |
| Sports and Events | 51 | IAB17-22 | IAB V1.0 | Sports | NASCAR Racing |
| Sports and Events | 51 | IAB17-23 | IAB V1.0 | Sports | Olympics |
| Sports and Events | 51 | IAB17-24 | IAB V1.0 | Sports | Paintball |
| Sports and Events | 51 | IAB17-25 | IAB V1.0 | Sports | Power & Motorcycles |
| Sports and Events | 51 | IAB17-26 | IAB V1.0 | Sports | Pro Basketball |
| Sports and Events | 51 | IAB17-27 | IAB V1.0 | Sports | Pro Ice Hockey |
| Sports and Events | 51 | IAB17-28 | IAB V1.0 | Sports | Rodeo |
| Sports and Events | 51 | IAB17-29 | IAB V1.0 | Sports | Rugby |
| Sports and Events | 51 | IAB17-3 | IAB V1.0 | Sports | Bicycling |
| Sports and Events | 51 | IAB17-30 | IAB V1.0 | Sports | Running/Jogging |
| Sports and Events | 51 | IAB17-31 | IAB V1.0 | Sports | Sailing |
| Sports and Events | 51 | IAB17-32 | IAB V1.0 | Sports | Saltwater Fishing |
| Sports and Events | 51 | IAB17-33 | IAB V1.0 | Sports | Scuba Diving |
| Sports and Events | 51 | IAB17-34 | IAB V1.0 | Sports | Skateboarding |
| Sports and Events | 51 | IAB17-35 | IAB V1.0 | Sports | Skiing |
| Sports and Events | 51 | IAB17-36 | IAB V1.0 | Sports | Snowboarding |
| Sports and Events | 51 | IAB17-37 | IAB V1.0 | Sports | Surfing/Bodyboarding |
| Sports and Events | 51 | IAB17-38 | IAB V1.0 | Sports | Swimming |
| Sports and Events | 51 | IAB17-39 | IAB V1.0 | Sports | Table Tennis/Ping-Pong |
| Sports and Events | 51 | IAB17-4 | IAB V1.0 | Sports | Bodybuilding |
| Sports and Events | 51 | IAB17-40 | IAB V1.0 | Sports | Tennis |
| Sports and Events | 51 | IAB17-41 | IAB V1.0 | Sports | Volleyball |
| Sports and Events | 51 | IAB17-42 | IAB V1.0 | Sports | Walking |
| Sports and Events | 51 | IAB17-43 | IAB V1.0 | Sports | Waterski/Wakeboard |
| Sports and Events | 51 | IAB17-44 | IAB V1.0 | Sports | World Soccer |
| Sports and Events | 51 | IAB17-5 | IAB V1.0 | Sports | Boxing |
| Sports and Events | 51 | IAB17-6 | IAB V1.0 | Sports | Canoeing/Kayaking |
| Sports and Events | 51 | IAB17-7 | IAB V1.0 | Sports | Cheerleading |
| Sports and Events | 51 | IAB17-8 | IAB V1.0 | Sports | Climbing |
| Sports and Events | 51 | IAB17-9 | IAB V1.0 | Sports | Cricket |
| Affiliate Offers | 52 | N/A | N/A | N/A | |
| Online Advertising Companies | 53 | IAB3-1 | IAB V1.0 | Business | Advertising |
| Tier 2 Services | 54 | N/A | N/A | N/A | |
| Consumer Loans | 55 | IAB13-2 | IAB V1.0 | Personal Finance | Credit/Debt & Loans |
| Free Giveaways | 56 | IAB22-1 | IAB V1.0 | Shopping | Contests & Freebies |
| Misleading Claims | 57 | N/A | N/A | N/A | |
| Sexual References | 58 | N/A | N/A | N/A | |
| Get Rich Quick | 59 | N/A | N/A | N/A | |
| Sexually Suggestive | 60 | N/A | N/A | N/A | |
| Real Estate | 61 | IAB21 | IAB V1.0 | Real Estate | Real Estate |
| Real Estate | 61 | IAB21-1 | IAB V1.0 | Real Estate | Apartments |
| Real Estate | 61 | IAB21-2 | IAB V1.0 | Real Estate | Architects |
| Real Estate | 61 | IAB21-3 | IAB V1.0 | Real Estate | Buying/Selling Homes |
| Family and Parenting | 62 | IAB6 | IAB V1.0 | Family & Parenting | Family & Parenting |
| Family and Parenting | 62 | IAB6-1 | IAB V1.0 | Family & Parenting | Adoption |
| Family and Parenting | 62 | IAB6-2 | IAB V1.0 | Family & Parenting | Babies & Toddlers |
| Family and Parenting | 62 | IAB6-4 | IAB V1.0 | Family & Parenting | Family Internet |
| Family and Parenting | 62 | IAB6-5 | IAB V1.0 | Family & Parenting | Parenting - K-6 Kids |
| Family and Parenting | 62 | IAB6-6 | IAB V1.0 | Family & Parenting | Parenting teens |
| Family and Parenting | 62 | IAB6-7 | IAB V1.0 | Family & Parenting | Pregnancy |
| Family and Parenting | 62 | IAB6-8 | IAB V1.0 | Family & Parenting | Special Needs Kids |
| Family and Parenting | 62 | IAB9-14 | IAB V1.0 | Hobbies & Interests | Genealogy |
| Family and Parenting | 62 | IAB20-26 | IAB V1.0 | Travel | Traveling with Kids |
| Weather | 63 | IAB15-10 | IAB V1.0 | Science | Weather |
| Holidays | 64 | IAB20 | IAB V1.0 | Travel | Travel |
| Legal | 65 | IAB11-2 | IAB V1.0 | Law, Gov't & Politics | Legal Issues |
| Firearms and Weapons | 66 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Tobacco and Smoking Products | 67 | IAB9-9 | IAB V1.0 | Hobbies & Interests | Cigars |
| Gambling - Other | 68 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Fitness and Health | 69 | IAB7 | IAB V1.0 | Health & Fitness | Health & Fitness |
| Fitness and Health | 69 | IAB7-1 | IAB V1.0 | Health & Fitness | Exercise |
| Deals and Coupons | 71 | IAB22-1 | IAB V1.0 | Shopping | Contests & Freebies |
| Deals and Coupons | 71 | IAB22-2 | IAB V1.0 | Shopping | Couponing |
| Deals and Coupons | 71 | IAB22-3 | IAB V1.0 | Shopping | Comparison |
| Toolbars | 73 | N/A | N/A | N/A | |
| Alcoholic Beverages and References | 74 | IAB8-18 | IAB V1.0 | Food & Drink | Wine |
| Alcoholic Beverages and References | 74 | IAB8-5 | IAB V1.0 | Food & Drink | Cocktails/Beer |
| is behaviorally targeted | 75 | N/A | N/A | N/A | |
| is remarketing | 76 | N/A | N/A | N/A | |
| is cookie targeted | 77 | N/A | N/A | N/A | |
| Quizzes and Surveys | 78 | N/A | N/A | N/A | |
| Flashing and Strobing | 79 | N/A | N/A | N/A | |
| Fake Closing Action | 80 | N/A | N/A | N/A | |
| survey popup | 81 | N/A | N/A | N/A | |
| Creative is a game | 82 | N/A | N/A | N/A | |
| Generic Creative (creative content does not match landing page) | 83 | N/A | N/A | N/A | |
| Blood/Gore | 84 | IAB25-2 | IAB V1.0 | Non-Standard Content | Extreme Graphic/Explicit Violence |
| News | 85 | IAB12 | IAB V1.0 | News | News |
| News | 85 | IAB12-1 | IAB V1.0 | News | International News |
| News | 85 | IAB12-2 | IAB V1.0 | News | National News |
| News | 85 | IAB12-3 | IAB V1.0 | News | Local News |
| Flowers and Gifts | 86 | IAB22-17 | DAAST | Shopping | Florist/Balloons |
| Government | 87 | IAB3-7 | IAB V1.0 | Business | Government |
| Government | 87 | IAB4-10 | IAB V1.0 | Careers | U.S. Military |
| Government | 87 | IAB11 | IAB V1.0 | Law, Gov't & Politics | Law, Gov't & Politics |
| Government | 87 | IAB11-1 | IAB V1.0 | Law, Gov't & Politics | Immigration |
| Government | 87 | IAB11-3 | IAB V1.0 | Law, Gov't & Politics | U.S. Government Resources |
| Misleading personalization | 108 | N/A | N/A | N/A | |
| Political: "Hot button" issue for commercial use | 109 | N/A | N/A | N/A | |
| No privacy policy | 110 | N/A | N/A | N/A | |
| Implies personal characteristics of user | 111 | N/A | N/A | N/A | |
| Pharmaceuticals - Prescription | 112 | N/A | N/A | N/A | |
| Pharmaceuticals - Non-prescription | 113 | N/A | N/A | N/A | |
| Pharmaceuticals - Herbal supplements | 114 | IAB7-25 | IAB V1.0 | Health & Fitness | Herbs for Health |
| Pharmaceuticals - Steroid-like supplements | 115 | IAB7-46 | DAAST | Health & Fitness | Cosmetic Surgery |
| Un-disclosed subscription services | 116 | N/A | N/A | N/A | |
| Mimics Facebook Interface | 117 | N/A | N/A | N/A | |
| Gambling - Online gambling | 118 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Sports betting | 119 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Scratch card site | 120 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Casino advertising resort | 121 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Casino advertising gambling | 122 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Government-run lottery | 123 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Non-government lottery | 124 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Penny auctions | 125 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Educational or tools | 126 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Sweepstakes | 127 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Mild or Suggestive Profanity | 128 | N/A | N/A | N/A | |
| Undefined Borders | 129 | N/A | N/A | N/A | |
| Rotating creative | 130 | N/A | N/A | N/A | |
| Download/Watch/Play Button | 131 | N/A | N/A | N/A | |
| Horoscope or Astrology | 132 | IAB15-1 | IAB V1.0 | Science | Astrology |
| Mobile App Downloads | 133 | N/A | N/A | N/A | |
| Unbranded Creative | 135 | N/A | N/A | N/A | |
| Contextual Nudity | 136 | N/A | N/A | N/A | |
| Arrest Records | 137 | N/A | N/A | N/A | |
| Software or System update | 138 | N/A | N/A | N/A | |
| Auto: Manufacturers | 139 | N/A | N/A | N/A | |
| Auto: Dealerships | 140 | N/A | N/A | N/A | |
| Auto: Parts and Services | 141 | N/A | N/A | N/A | |
| Auto: Classifieds | 142 | N/A | N/A | N/A | |
| Boats and Watercraft | 143 | N/A | N/A | N/A | |
| Gambling - Mahjong | 144 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Online Cash Games | 145 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Gambling - Country approved operator | 146 | IAB1-8 | DAAST | Arts & Entertainment | Gambling/Casino |
| Dating - Sexually Explicit | 147 | N/A | N/A | N/A | |
| Medical Devices | 148 | N/A | N/A | N/A | |
| Clinical Trial Recruitment | 149 | N/A | N/A | N/A | |
| HIV home tests | 150 | N/A | N/A | N/A | |
| Paternity Test | 151 | N/A | N/A | N/A | |
| Abortion | 152 | N/A | N/A | N/A | |
| Birth Control or Fertility Products | 153 | N/A | N/A | N/A | |
| Cosmetic Procedues | 154 | N/A | N/A | N/A | |
| Plastic Surgery | 155 | N/A | N/A | N/A | |
| Moderate Nudity | 156 | N/A | N/A | N/A | |
| Cosmetic Procedure Nudity | 157 | N/A | N/A | N/A | |
| Alcohol - Online Sales | 158 | IAB8-5 | IAB V1.0 | Food & Drink | Cocktails/Beer |
| Alcohol - Prohibited Content | 159 | N/A | N/A | N/A | |
| Pharm: Lipostabil | 160 | N/A | N/A | N/A | |
| Pharmaceuticals - Graphic Imagery | 161 | N/A | N/A | N/A | |
| Online Games - Weapons / Violence | 162 | N/A | N/A | N/A | |
| Firearms and Weapons: Sporting Goods Stores | 163 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Firearms and Weapons: Gun Accessories | 164 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Firearms and Weapons: Services and Education | 165 | IAB17-18 | IAB V1.0 | Sports | Hunting/Shooting |
| Political: Negative Attack Ads | 166 | N/A | N/A | N/A | |
| Sexual Toys and Accessories | 167 | N/A | N/A | N/A | |
| Misleading Claims - Beauty and Cosmetics | 168 | N/A | N/A | N/A | |
| Offer Not Actionable on Landing Page | 169 | N/A | N/A | N/A | |
| Creative has non-functional elements | 170 | N/A | N/A | N/A | |
| Tabloid / Advertorial | 171 | N/A | N/A | N/A | |
| Strip Club / Gentlemans Club | 172 | N/A | N/A | N/A | |
| Unaccredited Online Universities | 173 | N/A | N/A | N/A | |
| Underwear / Lingerie | 174 | N/A | N/A | N/A | |
| GDN Remarketing | 175 | N/A | N/A | N/A | |
| Financial: Forex | 176 | N/A | N/A | N/A | |
| Unsubstantiated Rate | 177 | N/A | N/A | N/A | |
| Travel Deterrent | 178 | N/A | N/A | N/A | |
| Price Match Guarantee | 179 | N/A | N/A | N/A | |
| YDN | 180 | N/A | N/A | N/A | |
| State of Emergency Profiteering | 181 | N/A | N/A | N/A | |
| Food and Drink: Restaurants/Delivery Services | 182 | IAB8-9 | IAB V1.0 | Food & Drink | Dining Out |
| Premium Services: Power Utilities | 183 | IAB3-5 | IAB V1.0 | Business | Construction |