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Chandu Thota (of BlogMap fame) has a link to an MSDN article on implementing a Geofence with MapPoint Location Server. "What's a Geofence?" I hear you cry. I'm glad someone asked.
From the article:
A geofence is a geographical region that you define and use to trigger an event when a user enters the region. For example, you can create an application that sends an Short Message Service (SMS) message about a current sales promotion to provisioned users when they come within a one-mile radius of your store location. 
Very cool stuff.