Microsoft B2B Site Case Study

(Via Digital Web Magazine)

"In February 2004, Microsoft UK launched Advisor, an extranet targeted at business and technical decision makers in the mid-market. Alex Barnett (er, that's me!) shares lessons learned from the Advisor development process about the value of taking the time to discover customer needs."

Quoting myself from the article:

"One of the really exciting challenges of Advisor’s development was the need to create a user interface that would provide customers with all the services (applications) and content they would need in a single, cohesive and usable environment and to create a compelling online customer experience that was a pleasure to use. In short, the interface needed to enable, not hinder.

Full Digital Web Magazine article.

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