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Further to my earlier posts, RSS Metrics & Reporting and FeedBurner answers my RSS metrics question ...
Via Steve Rubel:
"RSS Measurement Carries Benefits and Pitfalls
Forrester analyst Charlene Li breaks down a new service from SyndicateIQ that can track the number of subscribers to an RSS feed. She notes that the service can also track if a user at a specific computer or IP address opens an article within 24 hours, thereby tracking actual daily circulation of an article."