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Change the way that Microsoft does Marketing...or Get Fired Tryin'
Simple Math...
60 registrants 20 attendees 4 requests for an IT Assessment Seems like the NetCentrics guys are...
Author: MSDN Archive Date: 03/21/2007
When good events go bad...
On Friday's call this week, we're going to talk about making Lemonade out of Lemon Events. Karen...
Author: MSDN Archive Date: 03/21/2007
On Blogging and the Internet...
A great post on what it all means... Link to gapingvoid: "cartoons drawn on the back of business...
Author: MSDN Archive Date: 03/21/2007
Capturing Attention and Imagination..
Here's a great story about a recruitment campaign...but the idea works for any time you are trying...
Author: MSDN Archive Date: 03/21/2007
Another underutilized asset for your events...
We talk a lot about the "Event Experience" and how we want to tell a good story to customers. One...
Author: MSDN Archive Date: 03/20/2007
Great PowerPoint...
I blogged before about what makes a great presentation and there's been a lot of discussion about...
Author: MSDN Archive Date: 03/20/2007
Presenter Excellence...
Could be an interesting course for those who do webcasts/webinars...I've registered. The Presenter...
Author: MSDN Archive Date: 03/20/2007
Book Review: Made to Stick
It's rare that I will review a book before I've finished reading it. It's also rare that I will...
Author: MSDN Archive Date: 03/19/2007
Godin's Next Book...
So, Seth Godin's new book called "The Dip" is coming out. Today, he posted an offer on his blog of a...
Author: MSDN Archive Date: 03/19/2007
Revolutionary...
So I just got a T-mobile Dash phone and it is SWEET. It's got Windows Mobile 5 on it, direct email...
Author: MSDN Archive Date: 03/19/2007
Reselling opportunity...
We're looking for a few partners who might be interested in reselling Essential Support Services as...
Author: MSDN Archive Date: 03/19/2007
Technology Upgrade Cycle...
Every 2 years or so, roughly, I make (relatively) big upgrade investments in my technology...
Author: MSDN Archive Date: 03/16/2007
Tracking every dollar…
There's a balance between partner satisfaction and smart marketing. A partner approached me to be a...
Author: MSDN Archive Date: 03/15/2007
Another nifty little feature...
So my mom emails me and says "I need a picture of Nana and Poppy [grandparents] from October 22nd."...
Author: MSDN Archive Date: 03/15/2007
CPE Hero-self-nomination...
In Microsoft lingo, the term "CPE" means "Customer/Partner Experience." In other words, are you...
Author: MSDN Archive Date: 03/13/2007
What Makes a Successful Event?
By the end of April, we will have co-sponsored over 75 partner events in the Area and have touched...
Author: MSDN Archive Date: 03/13/2007
Giving Customers the Megaphone...
I was so impressed with Laurie Brice's questions at the NMR event, that I sent her a copy of Office...
Author: MSDN Archive Date: 03/09/2007
Finding the Right Info...for free
Seems like companies that get paid for directories like OneSource and Hoovers are in trouble. Was...
Author: MSDN Archive Date: 03/09/2007
Publication to check out...
Thanks to Joan of AKG for sending this in: It might be a good idea to tell partners to subscribe to...
Author: MSDN Archive Date: 03/09/2007
Mozart's Turkish March...
(Patting myself on the back)...the person who put us on HOLD...continually :-( during the call...
Author: MSDN Archive Date: 03/09/2007
Reminder: Partner Demo Showcase
Every Wednesday in the DC office, when we wrap up our Shark Tank Blitz session, I ask each of the...
Author: MSDN Archive Date: 03/08/2007
Rules of Thumb
This is a great wiki of Business Rules of Thumb. Really like it.
Author: MSDN Archive Date: 03/07/2007
Smart Placement of Partner Events...
At one time or another, you have seen a list of event slots that we are trying to fill. These are...
Author: MSDN Archive Date: 03/07/2007
More on "No Lead Left Behind..."
It's too expensive for you to generate interest on the part of a customer and then not follow up in...
Author: MSDN Archive Date: 03/07/2007
Daylight Savings Time is Coming...
A video from DC NBC 4 with my boss about what you (and your company) should do re: Daylight Savings...
Author: MSDN Archive Date: 03/06/2007
The view from the CIO...
We've got a great guest speaker lined up for our Best Practices call this Friday at 9.30am EST. Hans...
Author: MSDN Archive Date: 03/06/2007
Avoiding "Save Uh-Oh's"
Sometimes you hit "save" and you don't mean to...[better than not hitting save when you mean to,...
Author: MSDN Archive Date: 03/06/2007
One question to ask yourself in planning a Microsoft event...
I get a lot of questions about what Microsoft expects in an event. Many partners are very creative...
Author: MSDN Archive Date: 03/05/2007
Misleading in the Internet era...
Growing up, my dad would say "Behave as if everything you are doing is going to be on the front page...
Author: MSDN Archive Date: 03/05/2007
One thing I love in Outlook 2007
There are many, actually, but here's one of them. I get a normal email w/an attachment. What's the...
Author: MSDN Archive Date: 03/05/2007
Use what you've got...
As a partner, one of the tools you can take advantage of is Microsoft Partner Events. It is the...
Author: MSDN Archive Date: 03/05/2007
Keeping Bloggers Honest...
For aspiring bloggers out there (and me), here's a good post on why people unsubscribe from your RSS...
Author: MSDN Archive Date: 03/05/2007
More on Daylight Savings Time...
I've posted before on the Daylight Savings Time challenges that your customers will face. You can...
Author: MSDN Archive Date: 03/05/2007
Generating Customer Activity...
The data is in (finally) and with a huge call out to the US Business and Marketing Officer's team,...
Author: MSDN Archive Date: 03/01/2007
IE7 on Vista...
When it works, I really like the browsing experience, but for whatever reason, IE7 on Vista is...
Author: MSDN Archive Date: 03/01/2007
Is the customer always right?
No. While presenting at the NMR event on Tuesday, I started to expound upon the merits of RSS....
Author: MSDN Archive Date: 03/01/2007
Event Follow-Up Process...
An apology to those of you at yesterday's Blitz. I gave you some wrong info. Here's the follow-up...
Author: MSDN Archive Date: 03/01/2007
The Event Experience...
We talk a lot about getting people to commit to an event, but not as much about how they feel when...
Author: MSDN Archive Date: 02/28/2007
Chalk one up for Vista...
On my Windows XP media center machine, if I wanted to burn a recorded show to a DVD, I couldn't do...
Author: MSDN Archive Date: 02/27/2007
Who Needs a CIO?
Interesting post from Chris Anderson on the mindset of the CIO today.
Author: MSDN Archive Date: 02/27/2007
On name tags...
Our man, Seth, does it again. When you're prepping for your next event, think about it. Why name...
Author: MSDN Archive Date: 02/27/2007
Sort Problems Resolved…
I was at the NMR event this AM and Lauren Brice of the AFA saw Excel 2007's sorting/conditional...
Author: MSDN Archive Date: 02/27/2007
Location, Location, Location...
Marketing is both science and art, no question. The art part is how you make people feel, but...
Author: MSDN Archive Date: 02/26/2007
Open Office Hours…
Based on partner feedback… We'll be here every Wednesday for calling. If you want to come into the...
Author: MSDN Archive Date: 02/26/2007
A Purple Cow?
With call out to Seth Godin for the concept, check out this resume This is how you do it! Props to...
Author: MSDN Archive Date: 02/26/2007
How strong is the website?
Another tool to use before you call a company. Get a feel for how their website fares. Source:...
Author: MSDN Archive Date: 02/25/2007