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Change the way that Microsoft does Marketing...or Get Fired Tryin'
Making Life Easier For Your Customers
Picked up the dry cleaning on Friday. As I was putting things away, I noticed that my wife's clothes...
Author: MSDN Archive Date: 12/31/2006
Book Review: First, Break All The Rules
In sports, it is obvious. If a guy can throw, make him a quarterback. If he can shoot, don't force...
Author: MSDN Archive Date: 12/28/2006
A glimpse of the future...
Spent some time in the virtual world of Second Life last night. It's both exciting and very scary....
Author: MSDN Archive Date: 12/27/2006
Where to Order Co-Branded Items
https://shop.ecompanystore.com/mspartners/MCP_Login.asp
Author: MSDN Archive Date: 12/22/2006
Xmas Week Work Schedule
Tim Baer of Network ATS said it best: I'm not taking vacation, but I won't be setting the alarm...
Author: MSDN Archive Date: 12/22/2006
Ready to Go Campaigns
Take a look at https://partner.microsoft.com/us/launch Some new efforts from the Microsoft Partner...
Author: MSDN Archive Date: 12/19/2006
Psychographic profiling in action...
As marketers start using data to better understand customers and "how they think," there's a move...
Author: MSDN Archive Date: 12/18/2006
Top 10 Movies to Watch If You Are in Sales...
https://www.squidoo.com/salesmovies
Author: MSDN Archive Date: 12/18/2006
Creativity in Action...
Shout out to Ellie at Enabling Technologies. Call her at 443 625 5112. This is someone who knows how...
Author: MSDN Archive Date: 12/15/2006
Inserting Your Logo for the Launch Invite...
Had some questions on how this is done. Here's the answer: What I did, was, I copied what you sent...
Author: MSDN Archive Date: 12/15/2006
Listening to your customers...
I got home from work this PM to try and log on to NetBank and pay my bill...a process which 12 hours...
Author: MSDN Archive Date: 12/15/2006
This Is Broken...
There's a great site called www.thisisbroken.com where people submit examples of things that were...
Author: MSDN Archive Date: 12/15/2006
Benefits of the Microsoft Partner Relationship
From Don Louque at GTS Advantage We have had two recent opportunities that came to us solely because...
Author: MSDN Archive Date: 12/13/2006
Sometimes it pays to be different...
...and sometimes it doesn't https://online.wsj.com/article/SB116580282582346161-email.html Bad FitHow...
Author: MSDN Archive Date: 12/12/2006
Am I working now?
I’m sitting in Starbucks now at 9.50am. I am meeting a partner at 10am for a meeting that may be...
Author: MSDN Archive Date: 12/08/2006
Your Email Signature...
The text that is automatically placed at the bottom of outgoing emails is called your "signature."...
Author: MSDN Archive Date: 12/08/2006
Dental Consultant..
I am the unofficial marketing consultant to my dentist. A few months ago, we started talking about...
Author: MSDN Archive Date: 12/02/2006
Google's next acquisition...
Here's an idea...Google buys www.wikipedia.org (if that's even possible), but talk about the ability...
Author: MSDN Archive Date: 11/25/2006
Book Review: Small Is the New Big
Any long time reader of this blog will know that I am a huge fan of the marketer, Seth Godin. I have...
Author: MSDN Archive Date: 11/22/2006
Get Engaged Just Works...Part 2
Just when you thought 67 registrants and over 50 attendees was the best it could get....here's comes...
Author: MSDN Archive Date: 11/17/2006
Blitzing to Synergy works...
Saw Chris Corbett from Ease Technologies at the Hunt Valley Synergy today...he's a believer in the...
Author: MSDN Archive Date: 11/15/2006
Get Engaged Just Works...
Today we got some evidence that the full-on Get Engaged engine works. BEI had over 55 people attend...
Author: MSDN Archive Date: 11/09/2006
Sunday Afternoon Advertising...
Gotta wonder how worthwhile it is for companies to hire people to stand on street corners wearing...
Author: MSDN Archive Date: 11/05/2006
Getting the event engine rolling in Jan/Feb '07
The list below represents topics/geos we’re interested in going after in Jan/Feb ’07 with In-Person...
Author: MSDN Archive Date: 11/02/2006
Continuously adding value...
I've been a Vonage customer for over 3 years... Competition is heating up for them in the VOIP phone...
Author: MSDN Archive Date: 11/01/2006
Preparing for your event...
Maria from MetroStar writes in: Sorry to bother you with question after question, but here’s my...
Author: MSDN Archive Date: 10/26/2006
What it takes to be great...
A fantastic article about the value of hard work...and the illusion of natural talent. Here
Author: MSDN Archive Date: 10/25/2006
Integration...
Spoke with 2 customers at Synergy last week and, would you believe it, their key concern is...
Author: MSDN Archive Date: 10/24/2006
Turning entire industries upside down...
Since the Internet era began, talk of 'disintermediation' has flown about...how entire industries...
Author: MSDN Archive Date: 10/24/2006
Hospital Wi-Fi
I'm sitting in the lobby waiting for a blood test, typing away on my laptop. There's a secured...
Author: MSDN Archive Date: 10/24/2006
Great marketing effort...
ePartners is using an external event to create a perceived need among their customers and prospects....
Author: MSDN Archive Date: 10/23/2006
Grabbing Attention...
We could all learn something from Bill Fleming in Norfolk. He understands how to grab attention and...
Author: MSDN Archive Date: 10/23/2006
Some entertaining spoofs on Mac-PC commercials..
These were not created by Microsoft nor endorsed by Microsoft. Still funny though......
Author: MSDN Archive Date: 10/23/2006
Driving Attendance...
Maria wrote in today: "my numbers are still so low, and I’ve been blasting emails and phone blitzing...
Author: MSDN Archive Date: 10/17/2006
Getting Your Attention...
A few years ago, I met a guy named Andy Sernovitz in New York at an Internet-era networking event....
Author: MSDN Archive Date: 10/12/2006
Sharing pictures....or anything
It's no secret that I love digital technology. It makes things easier, but it's important to...
Author: MSDN Archive Date: 10/12/2006
Google and You Tube
So everyone's commenting on this and I'm no different. Back in the beginning of the Internet mania...
Author: MSDN Archive Date: 10/11/2006
New Type of Phishing Scam...
Seems like the Phishing scammers are trying a new tactic. See this email...
Author: MSDN Archive Date: 10/10/2006
Getting in front of it...
A great practice that came up in our bi-weekly event prep call on Friday...use meeting requests to...
Author: MSDN Archive Date: 10/09/2006
A calling machine!!
From Curtis at ALI....look at this guy go! I had intended to request the additional list BEFORE...
Author: MSDN Archive Date: 10/03/2006
Love the Microsoft RV?
The RV is a great draw for customers… AND we’ve secured it for the Synergy events on: City Date...
Author: MSDN Archive Date: 09/29/2006
Microsoft Generates Leads for Get Engaged Partners...
Some exciting news for the most committed Get Engaged partners!!! Beginning in September a total of...
Author: MSDN Archive Date: 09/28/2006
Partner love for Microsoft Partner Events...
Don't take it from me that www.microsoftpartnervents.com makes your life easier, here's one of our...
Author: MSDN Archive Date: 09/28/2006
Tchotchkes for your event...
Not sure if we've all agreed on the spelling of the word "Tchotchkes," but if you are in need of...
Author: MSDN Archive Date: 09/28/2006
Problems generating demand for your event?
Last week’s call was heavily focused on the issue of effective demand gen. Here’s a 2 part series...
Author: MSDN Archive Date: 09/26/2006
Going to the brink...
There are a number of downsides of my ego telling me that I have to be a technology early adopter....
Author: MSDN Archive Date: 09/20/2006
Attention to detail...
If you weren't on the Get Engaged call this AM, consider yourself lucky. Here's what happened...I...
Author: MSDN Archive Date: 09/20/2006
Perception vs. Reality...
Have you ever been to Home Depot? In my experience, the prices are low and they have pretty much...
Author: MSDN Archive Date: 09/16/2006
Windows Vista...
Just installed Release Candidate 1 (RC1) of Windows Vista and I have to say, I'm impressed. First of...
Author: MSDN Archive Date: 09/15/2006