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One of the interesting items announced at the Consumer Electronics Show (CES) this week was Microsoft Tag (https://www.microsoft.com/tag). It is a different kind of bar code, intended to be read by cameras in cell phones and mobile devices with Internet connectivity.
Read the full article on David Chou’s blog at https://blogs.msdn.com/dachou/archive/2009/01/08/microsoft-tag-interactive-mobile-bar-codes.aspx