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One thing we know we can do a better job of here at Microsoft is connect the dots a bit better between our products. This new Bing advert does a decent job of that, showing some of the Bing services beyond such – such as Farecast – the services on mobile and Photosynth. There is plenty more that could be shown but for a 30 second ad, it does a reasonable job. My job is to connect more dots…thankfully I have more than 30 seconds to play with 