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Nick Eaton posted last week about the BusinessWeek 100 Best Global Brands for 2009 and Microsoft sits at #3 behind Coca Cola and IBM. I was actually quite surprised to see IBM at #2 and not Google but that’s what a long term global presence does for you. The same can obviously be said of Coca Cola and it left me wondering if anyone will ever topple the Atlanta company for their #1 spot. It’s tough to think they would as whenever you think “brand” you inevitably think Coca Cola.
Ubiquity still matters in the information age, as does an iconic logo and colourway that changes very infrequently.