Brand me

Discussion continues here in content development about whether/the extent to which customers care who develops content – as long as they can distinguish that the information is “supported”. The debate covers a broad range of suggestions, from putting author’s actual names on content (do you care?)

to tracking/reporting all a writer’s activities across TN/MSDN, blogs, forums, the twitterverse, etc.

It is also performance review time at Microsoft, which drives some (thankfully only once-yearly) bizarre behavior. For example, my review process this year includes some “360 feedback” (don’t panic, I initiated it). One website that purports to help with this provided me the following “brand map” of brand tonyso:

Attributes:

• Community-oriented
• Discerning
• Ethical
• Persuasive
• Self-motivated
• Strategic
• Visionary

Brand Skills:

• Innovating
• Presenting
• Learning
• Visioning
• Performing analysis
• Identifying problems

Projective Exercises:

Apparently,

“if I were a dog, I’d be a greyhound, moves fast and hits his own personal target”.

“if I were a car, I’d be a Mustang, runs on lots of power underneath.”

Just curious – any of this come across in the blog? If so, why? For example, if you, dear reader, from reading the blog, find me overly-sycophantic, do please explain why :-)

Perhaps this “internet brand management” is just Myers-Briggs repackaged and updated for the 20-somethings? (I’m an ENTJ, BTW)

Oh, and if you know of an IT Pro job description that covers the visionary-visioning thing – please share.