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5 Reasons Your Small Business Needs SSL On its Website (Guest Blog)

  • Article

Do I really need an SSL certificate for my site?

This is a question we hear all the time from our small business customers. With a fresh Internet data hacking scandal every week, consumers are becoming increasingly aware of various cyber-threats. At a minimum, they’re now conditioned to check for the green padlock icon in their browser’s address bar before entering sensitive information online at banking, marketplace and other popular sites.

That green bar is one telltale sign that an SSL certificate is working behind the scenes of a site to protect transmission of important data like credit card details and personal information.

SSL certificates have become a ubiquitous part of website security. So much so that Google now gives a boost to a site’s search ranking if there’s an SSL installed. In the search giant’s view, securing sensitive information is an essential practice for any trustworthy online resource.

Here are five more tangible benefits SSL offers to small businesses:

  1. Data protection. An SSL certificate shields you and your customers by making sure no one can intercept sensitive information you exchange.
  2. Professionalism. SSL adds credibility to your site by validating domain owner information. Your visitors will know you’re a genuine business that treats its online presence responsibly. 
  3. New customer attraction. SSL certificates improve SEO rankings making your site more visible to potential customers. 
  4. Increase in sales. By assuring your customers their information is secure, you can easily increase conversion on your site. With three out of four customers abandoning purchases due to security risks, your SSL certificate can really help move the needle! 
  5. Visitor loyalty. With security as a leading source of concern for e-shoppers, you can convince your customers to treat you as a preferred and trusted vendor by protecting their payment and contact information. 

Learn more about the benefits of SSL for small businesses and how they can do even more to stay secure online.

Author Bio

Nadya Morozova is Director of Business Development for the EMEA region at GoDaddy, the world's largest web registrar dedicated to enabling small business to succeed digitally. With over 12 million customers worldwide, GoDaddy was born to give people an easy, affordable way to get their ideas online. After 6 years of channel engagement experience at registries and domain service providers, Nadya joined GoDaddy in 2014 to define the company's go-to-market strategy and build strategic partnerships in Europe, the Middle East and Africa.