I know I am impatient but really !

As I gear myself up with a glass of wine and sit down in front of my laptop to do a spot of Christmas Internet Shopping ...(I buck the trend of most girls...my not being a fan of shopping for the sake of it !. ) my eye was drawn to this article on the BBC Technology Website. We live in such a driven impatient world that if a Web Site takes longer than 4 seconds to load then that negatively colours our whole perception of that particular Web Site and Company behind it !. What an unforgiving World we live in !..... Well I just Know I am going to have to wait more than 4 seconds if I have any hope of getting through my childrens Christmas List.