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Conduct Campaign

After you have created a campaign, you can start creating segments for use with campaigns. Segments are groups of contacts that are filtered for a specific campaign.

As a campaign runs, all interactions with your contacts, or segment, are recorded. This allows you or other groups to view a campaign and obtain statistics and other information about the costs and success rates of the campaign.

The following table describes a sequence of tasks, with links to the topics that describe them. These tasks are listed in the order in which they are generally performed.

To See

Select a target audience for your campaign.

Select Target Audience

Set up the activities in your campaign.

Run Campaign

Set up sales cycles and create opportunities.

Process Incoming Leads

See Also

Other Resources

Walkthrough: Conducting a Sales Campaign